Marketing Leader

1 week ago

Chennai, Tamil Nadu, India beBeeMarketing Full time ₹ 40,00,000 - ₹ 50,00,000

Driving Growth in Healthcare

About the Role

Delivering high-quality patient outcomes is at the forefront of our strategy. As a marketing professional, you will play a key role in developing and executing comprehensive marketing strategies that drive business growth.

Key Responsibilities
  • Develop and execute targeted marketing plans to achieve business objectives.
  • Lead teams in analyzing market trends, customer segments, and evolving market dynamics.
  • Implement innovative marketing tactics to drive project success and growth.
  • Analyze sales forecasts and monitor brand evolution indices.
  • Conduct ROI analysis for major marketing investments.
Market Expansion & Customer Development
  • Develop and execute market expansion and customer segmentation strategies.
  • Engage with key opinion leaders (KOLs) and oversee KOL management strategies.
  • Participate in customer forums to influence decision-makers.
  • Maintain market intelligence and develop responses to competitor strategies.
Team Leadership & Performance
  • Lead and mentor teams of therapy heads and product managers.
  • Monitor team performance against business goals.
  • Foster a culture of high performance, innovation, and accountability.
Training & Field Force Support
  • Drive marketing strategy implementation through the field force.
  • Conduct joint fieldwork to support team execution.
  • Train the field team on promotional themes.

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