Digital Performance Marketing Specialist

1 week ago


Delhi, Delhi, India FPL Technologies Full time
About the Role

We are seeking a Digital Performance Marketing Specialist to join FPL Technologies in Pune, India. This is an exciting opportunity for a marketing professional with a strong background in performance marketing to drive business growth and success.

Key Responsibilities:

This role will involve planning, executing, and optimizing paid campaigns across Google Ads, Meta Ads, and LinkedIn Ads to drive measurable results. The ideal candidate should have a deep understanding of performance marketing strategies, be well-versed with SEO/ASO, and have hands-on experience with tools like Appsflyer or Adjust for campaign tracking and attribution.

The successful candidate will analyze campaign data to identify trends and provide actionable insights to improve ROI. They will work collaboratively with content and product teams to optimize website and app store presence. Additionally, they will develop and execute holistic performance marketing strategies to align with broader business goals.

Required Skills and Qualifications:

- 2-3 years of experience in performance marketing across Google Ads, Meta Ads, and LinkedIn Ads.
- Proficiency in attribution tools like Appsflyer or Adjust.
- Hands-on experience with SEO and ASO strategies and tools.
- A strong track record in driving user acquisition, engagement, and retention in BFSI, E-commerce, or Gaming domains.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Familiarity with analytics platforms like Google Analytics, Mixpanel, or similar.

Benefits and Compensation:

The salary range for this role is approximately ₹1,200,000 - ₹1,800,000 per annum, based on industry standards and location. In addition to a competitive salary, we offer a comprehensive benefits package that includes medical insurance, retirement savings plan, and opportunities for professional development.

FPL Technologies offers a dynamic and supportive work environment, with a focus on innovation, collaboration, and employee growth.

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