Digital Account Director Lead
2 weeks ago
Genesis BCW is seeking an experienced Digital Account Director Lead to join our Gurugram office.
This role will involve managing a portfolio of clients, driving new business development, and supporting senior management in team leadership and strategy. The ideal candidate will be able to contribute to the company's corporate strategy and help drive superior client service, a winning culture, and profitability.
Key Responsibilities:
· Demonstrate in-depth knowledge of clients' businesses and industries, staying up-to-date on news, trends, and issues to provide strategic counsel and pre-empt problems.
· Maintain clear communication channels between clients and account teams, resolving any misunderstandings that may arise.
· Oversee quality implementation for client portfolios within budget and timelines, ensuring timely decision-making and effective problem-solving.
· Support senior management in crisis management if required, leveraging relationships with media members and influencers to benefit clients' industries and businesses.
· Develop and execute digital strategies, incorporating social media into internal communications programs to support client objectives.
· Collaborate with senior leaders to identify opportunities for existing account growth, utilizing social media to track potential new business leads.
Requirements:
· Minimum 7-8 years of experience in a similar role.
· Strong understanding of processes and ability to align teams with new tasks and workflows.
· Basic skills in proposal development, costing, and other relevant areas.
We estimate the salary for this position to be around ₹30-50 lakhs per annum, depending on qualifications and experience.
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