Director - Digital Transformation Lead
3 days ago
Mindshare, a global media agency network, and part of WPP, is one of the largest marketing communications networks in the world. With over 7,000 employees across 116 offices in 86 countries, we aim to forge competitive marketing advantage for businesses and their brands based on speed, teamwork, and provocation.
Our ApproachWe believe that all great communication begins and ends in media. Our network of people are acutely aware of what's happening in their city and are dedicated to driving Original Thinking for our clients.
About the RoleWe're seeking a Director - Digital Transformation Lead to join our team. As a key member of our leadership team, you'll be responsible for providing strategic communications & planning leadership on driving data-driven automation for Mindshare. This includes acting as the go-to person for data strategy and having a strong understanding of cross-channel media strategy.
You'll support the team that works on annual marketing strategies along with the Client Leadership team and specialist units. Your role will also involve developing creative ideas and disruptive automation projects driving innovations for the client, aligned with their business, customer, and brand goals.
In this role, you'll drive consumer understanding to draw insights that impact our brand plans. You'll keep abreast of media innovations and developments and find links to enrich brand plans with future-proof technology-led mindsets.
Responsibilities- Provide strategic communications & planning leadership on driving data-driven automation for Mindshare.
- Act as the go-to person for data strategy and have a strong understanding of cross-channel media strategy.
- Support the team that works on annual marketing strategies along with the Client Leadership team and specialist units.
- Develop creative ideas and disruptive automation projects driving innovations for the client, aligned with their business, customer, and brand goals.
- Drive consumer understanding to draw insights that impact our brand plans.
- Keep abreast of media innovations and developments and find links to enrich brand plans with future-proof technology-led mindsets.
- Strong depth and width of data & tech expertise, combined with knowledge of integrated operations.
- A data-led and consumer-first approach to digital marketing automation vision.
- Centre-brained approach, combining analytics and artificial intelligence.
- Exposure to leading techniques and tools in the areas of Marketing, Brand Planning, Research (qualitative and quantitative), Consulting.
- Strong understanding & passion for innovation around projects such as consumer-first data clean rooms.
- Highly passionate, collaborative, outgoing, creative data strategist.
- Strong tool & analytical skills.
- Self-motivated, proactive, highly organized, and drives for business results with urgency.
- Able to design, implement, and analyse primary data research and need of dashboarding with minimal supervision.
We offer a competitive salary range of ₹30-50 Lakhs per annum, depending on experience, plus additional benefits such as health insurance, retirement plan, and paid time off. The selected candidate will be based in India and will report to the Head of Digital Strategy, Mindshare.
We're an equal opportunity employer and welcome applications from diverse candidates. Please note that we do not accept referrals or unsolicited resumes from recruitment agencies.
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