
Unified Customer Data Specialist
1 week ago
A Customer Data Platform (CDP) Manager oversees the development, strategy, and lifecycle of a CDP. The key goal is to unify customer data from various sources to create single customer views for personalized marketing and insights.
Key Responsibilities:
- Strategic Planning: Develop and maintain a clear product roadmap for the CDP, aligning with business needs and market trends.
- Data Management: Ensure the accuracy, completeness, and proper governance of customer data within the platform.
- Integration: Oversee the integration of data from various internal and external sources into the CDP.
- Cross-Functional Collaboration: Work closely with engineering, marketing, sales, and other teams to gather requirements and ensure data is used effectively.
- Product Development: Lead the end-to-end product development process from conception to launch, often using agile methodologies.
- Data Activation: Ensure the unified customer data is activated and made accessible to other systems, such as marketing automation, for real-time personalization.
- Performance Monitoring: Regularly review product metrics and model performance to ensure the CDP delivers tangible business value.
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