Unified Customer Data Specialist

2 weeks ago

Surat, Gujarat, India beBeeData Full time ₹ 15,00,000 - ₹ 25,00,000
Job Overview:
A Customer Data Platform (CDP) Manager oversees the development, strategy, and lifecycle of a CDP. The key goal is to unify customer data from various sources to create single customer views for personalized marketing and insights.

Key Responsibilities:
  • Strategic Planning: Develop and maintain a clear product roadmap for the CDP, aligning with business needs and market trends.
  • Data Management: Ensure the accuracy, completeness, and proper governance of customer data within the platform.
  • Integration: Oversee the integration of data from various internal and external sources into the CDP.
  • Cross-Functional Collaboration: Work closely with engineering, marketing, sales, and other teams to gather requirements and ensure data is used effectively.
  • Product Development: Lead the end-to-end product development process from conception to launch, often using agile methodologies.
  • Data Activation: Ensure the unified customer data is activated and made accessible to other systems, such as marketing automation, for real-time personalization.
  • Performance Monitoring: Regularly review product metrics and model performance to ensure the CDP delivers tangible business value.

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