Product Marketing Strategist

2 days ago


Bengaluru, Karnataka, India Infosys Finacle Full time
Drive Digital Transformation as a Product Marketing Specialist

This is an exciting opportunity to join Infosys Finacle as a Senior Product Marketing Specialist, driving brand awareness and differentiation by creating inspiring stories and experiences around our solutions-led digital transformation.

The ideal candidate will analyze market trends, customer requirements, and Finacle product offerings and roadmap to craft a unique value proposition for select Finacle solutions. They will collaborate closely with product management, field marketing, and sales teams to develop content assets required across the funnel stage.

The role involves developing product marketing-owned content assets such as brochures, factsheets, white papers, videos, social and web content. The candidate will also gain insights into customer use of Finacle offerings and buyer personas at target client segments, collaborating with customer executives, Finacle delivery, and customer advocacy teams to develop insightful customer stories and testimonials.

To succeed in this role, you will have a sound understanding of the banking industry, experience in B2B marketing for software products, and knowledge of product marketing frameworks, techniques, and best practices. You will be able to build strategic perspective and influence at senior levels, communicate effectively across multiple formats, and design impactful campaigns to drive demand generation success.

This mid-managerial role offers a competitive salary package (₹15-20 LPA) and opportunities for growth and professional development in a dynamic and innovative organization. If you are passionate about product marketing and want to make a meaningful contribution to the banking and financial services industry, we encourage you to apply for this challenging and rewarding opportunity.



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