Product Growth Expert

6 days ago

Noida, Uttar Pradesh, India beBeeProduct Full time ₹ 18,00,000 - ₹ 25,00,000
Product Growth Specialist

This role involves driving user acquisition, engagement, and retention for digital learning products through product-led growth strategies. The successful candidate will work closely with the product management team to identify and execute ROI-driven PLG initiatives aligned with overall business strategy.

Key Responsibilities:
  1. Design and execute flows to scale organic user acquisition through product-driven interventions like onboarding optimizations, trial experiences, referral programs, gamifications, etc.
  2. Boost product discoverability and new user traffic by creating and executing comprehensive on-page and off-page SEO plans, app store optimizations, search engine and GenAI indexing optimizations.
  3. Partner with the Demand Generation team to ensure alignment between marketing efforts and PLG initiatives.
  4. Identify and map user personas for target consumer segments and work on strategies to increase user engagement with the product using push notifications, email sequences, WhatsApp campaigns, and gamified experiences, etc.
  5. Analyse consumption data for key product offerings to feed consumer behaviour insights into content strategy.
  6. Create channels to capture user feedback and develop insights from them to feed into the overall product roadmap.
Requirements:
  • 2-3 years of experience in driving product-led growth, particularly in B2C models.
  • Deep understanding of product design principles, user experience, UX, UI.
  • Understanding of technology and latest trends, especially for their applications in education sector.
  • Knowledge of SEO strategies and tools to execute them.
  • Familiarity with product funnels, user journey mapping, and conversion strategies.
  • Experience of A/B testing on features and campaigns, conversion rate optimization, and user retention techniques.
  • Strong analytical and problem-solving skills.
  • Excellent written and verbal communication skills.
Education Background:

MBA PGDM in Product Management, Marketing or related field. Certifications on product-led-growth or design thinking are a plus.

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