Product Growth Specialist

20 hours ago

Noida, Uttar Pradesh, India beBeeLeadership Full time ₹ 1,04,000 - ₹ 1,30,878
Job Title: Category Lead

Location: Noida Sec 142

Experience Required: 5–8 years (preferably in publishing & ed-tech)

Role Overview:

The Category Lead will be responsible for driving growth, market share, and profitability of assigned product categories. The role involves category strategy development, product lifecycle management, competitive analysis, and cross-functional collaboration to ensure category success.

Key Responsibilities:

  • 1. Category Management & Strategy
    • Define and execute category growth strategy in alignment with company objectives.
    • Identify opportunities for new titles, formats, or product lines based on market trends and customer demand.
    • Conduct regular competitor benchmarking and pricing analysis.
  • 2. Product Planning & Lifecycle
    • Work with editorial and production teams to develop new products within the category.
    • Ensure timely launches of new titles and manage their go-to-market plans.
    • Monitor product performance and take corrective actions for underperforming SKUs.
  • 3. Sales & Marketing Alignment
    • Partner with sales teams to drive category sales across offline & online channels.
    • Collaborate with marketing teams for campaigns, promotions, and visibility initiatives.
    • Provide category insights and product training to the salesforce.
  • 4. Data & Performance Management
    • Analyze sales data, consumer insights, and industry reports to refine category strategy.
    • Track and report category KPIs (revenue, profitability, market share, penetration).
    • Manage category P&L, ensuring profitability and sustainable growth.
  • 5. Team Leadership & Collaboration
    • Work closely with editorial, design, production, supply chain, and digital marketing teams.
  • Key Requirements:
    • MBA/PGDM in Marketing, Sales, or related field.
    • 5–8 years of experience in category management, product management, or brand management (preferably in publishing or ed-tech).
    • Strong analytical, strategic, and execution skills.
    • Excellent communication and leadership abilities.
  • What We Offer:
    • Competitive salary with performance incentives.
    • Opportunity to shape and grow key categories at a leading publishing brand.
    • Exposure to innovative projects in the education sector.

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