Marketing Leader

9 hours ago

Thāne, Maharashtra, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 12,00,000

We are seeking a visionary leader to spearhead our offline marketing efforts in Durgapur. As Marketing Lead, you will be responsible for revolutionizing education by driving student acquisition and brand awareness through innovative strategies.

About the Role:

The ideal candidate will have a proven track record of executing ATL and BTL campaigns, as well as educational seminars that drive results. You will lead and execute marketing strategies, plan and manage activities such as hoardings, radio campaigns, newspaper ads, and more. Additionally, you will drive BTL campaigns including pamphlet distribution, kiosk setups, street activations, and local outreach.

Key Responsibilities:

  • Develop and execute comprehensive marketing plans to drive student acquisition and brand awareness.
  • Lead and manage teams to achieve marketing objectives.
  • Plan and execute ATL and BTL campaigns, including but not limited to, hoardings, radio campaigns, newspaper ads, and more.
  • Drive BTL campaigns including pamphlet distribution, kiosk setups, street activations, and local outreach.
  • Organize and manage seminars and workshops in educational institutions, including coordinating with schools, colleges, and coaching centers.
  • Collaborate with academic and counseling teams to ensure marketing alignment with business objectives.
  • Track campaign performance and optimize for better ROI.
  • Manage vendor relationships, budgets, and logistics for on-ground events and campaigns.
  • Conduct market research to identify trends, opportunities, and competitor strategies.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or related field; MBA is a plus.
  • 4-7 years of experience in offline marketing, preferably in the education or consumer industry.
  • Proven expertise in executing ATL & BTL campaigns and educational seminars.
  • Strong network in the education sector (schools, colleges, coaching institutes) in West Bengal is an advantage.
  • Excellent communication, negotiation, and team management skills.
  • Self-starter with the ability to work independently and drive results.

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