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Marketing Leader

3 weeks ago

Thāne, Maharashtra, India beBeeMarketing Full time ₹ 25,00,000 - ₹ 30,00,000
Marketing Leadership Role

We are seeking a senior marketing professional to lead our inbound marketing efforts. This role is pivotal in driving brand awareness, generating qualified leads, and supporting revenue growth.

Key Responsibilities:

  • Develop and execute comprehensive inbound marketing strategies to attract high-quality leads through content marketing, SEO, email campaigns, and social media.
  • Collaborate with content creators to produce engaging and informative content that addresses the needs of our target audience.
  • Implement SEO best practices to improve organic search rankings and drive traffic to our website.
  • Plan and manage multi-channel marketing campaigns, ensuring alignment with sales objectives and tracking performance metrics.
  • Conduct thorough market analysis to understand customer needs, industry trends, and competitive landscape.
  • Develop and manage lead nurturing programs to move prospects through the sales funnel effectively.
  • Work closely with the sales, product, and customer success teams to ensure cohesive messaging and alignment across all customer touchpoints.

Qualifications:

  • Experience: 5-8 years of marketing experience in B2B SaaS companies.
  • Industry Knowledge: Familiarity with vendor verification, compliance, and onboarding processes is highly desirable.
  • Skills: Proven track record in developing and executing successful inbound marketing campaigns, strong understanding of SEO, content marketing, and lead generation strategies, proficiency in marketing automation tools and CRM systems.