Global Marketing Director

This role requires extensive experience in marketing and demand generation for global markets. The work schedule will be from 1 pm to 10 pm IST.

About our VMS platform

We provide cutting-edge solutions for contingent workforce management, direct sourcing, and total talent strategies. We leverage AI, automation, and advanced analytics to deliver seamless workforce solutions for global enterprises.

We are seeking an exceptional Global Marketing Leader to drive brand positioning, growth strategy, and customer acquisition in the competitive HR Tech SaaS market. This high-impact leadership role is responsible for building and executing a global marketing strategy that accelerates pipeline generation, enhances brand visibility, and positions us as a market leader in contingent workforce management and talent technology.

Key Responsibilities

• Marketing Strategy & Brand Leadership
• Develop and execute a comprehensive global marketing strategy to drive brand awareness, lead generation, and customer engagement.
• Position us as the premier VMS solution in the market by leveraging thought leadership, content marketing, PR, and digital campaigns.
• Lead brand messaging and storytelling to differentiate our platform in the HR Tech SaaS landscape.
• Align marketing efforts with sales, product, and executive leadership to ensure a unified go-to-market (GTM) strategy.

• Demand Generation & Growth Marketing
• Drive multi-channel demand generation programs that fuel pipeline growth and revenue acceleration across global locations.
• Develop and optimize lead acquisition strategies through SEO, SEM, ABM, digital advertising, and marketing automation.
• Implement data-driven growth marketing tactics to attract and convert enterprise HR, procurement, and talent acquisition leaders.
• Own and optimize the marketing funnel from awareness to conversion, ensuring a high-quality MQL-to-SQL pipeline.

• Content & Thought Leadership
• Oversee the creation of compelling content including whitepapers, case studies, webinars, industry reports, and blogs that establish us as a trusted authority in workforce solutions.
• Collaborate with analysts, influencers, and industry leaders to strengthen market credibility and drive earned media coverage.
• Develop and execute conference, event, and sponsorship strategies to position us at the forefront of HR Tech and contingent workforce events.

• Customer & Partner Marketing
• Build customer advocacy programs to leverage client success stories and testimonials in marketing efforts.
• Develop co-marketing initiatives with VMS, MSP, and HR Tech ecosystem partners to expand market reach.
• Enhance retention marketing strategies that support cross-sell, upsell, and expansion opportunities within existing accounts.

• Analytics & Performance Optimization
• Define and track key marketing KPIs, including CAC, LTV, pipeline contribution, MQL conversion rates, and brand engagement metrics.
• Utilize marketing automation, CRM, and analytics platforms to drive campaign effectiveness.
• Continuously test, refine, and scale successful marketing programs using A/B testing and performance analysis.

Requirements

• 10+ years of experience in B2B SaaS marketing, demand generation, or growth marketing, with at least 5+ years in HR Tech, Workforce Management, or related industries.
• Prior experience driving a 10X growth for a B2B SaaS platform over a 2-3 year period.
• Experience with AI tools for marketing automation and extensive marketing automation expertise.
• Extensive experience in US, EU, and other global markets.
• Proven track record of driving revenue growth through digital marketing, demand generation, and ABM strategies.
• Deep understanding of HR Tech buyer personas, including HR leaders, procurement professionals, and workforce strategy executives.
• Experience managing global marketing campaigns and working with enterprise sales teams.
• Strong expertise in marketing automation, CRM platforms, and analytics tools.
• Exceptional leadership and team management skills, with a growth mindset and data-driven decision-making approach.

Why Join Us?

• Lead the global marketing vision for a high-growth HR Tech SaaS company.
• Work with a passionate, innovative, and data-driven leadership team.
• Competitive compensation, performance-based incentives, and career growth opportunities.
• Drive transformation in the future of work, workforce automation, and talent technology.