Strategic Marketing Associate for Boutique Communications Agency
4 weeks ago
Talasha is a boutique communications agency in Mumbai that specializes in experiential marketing & media outreach services, as well as brand collaborations to increase awareness. We are seeking an experienced Senior Marketing Associate (Brand Collaborations, PR, Events) to build and implement strategic marketing plans for our hospitality and lifestyle clients.
The ideal candidate will have a strong background in traditional and experiential marketing, with experience in planning and executing successful campaigns. They should also be skilled at building strategic associations and partnerships with other luxury lifestyle brands, publication houses, and industry influencers.
- We seek someone who can plan and execute marketing strategies for our hospitality and lifestyle clients, including developing and implementing event ideas, managing social media campaigns, and creating engaging content.
- The successful candidate will have a strong network of connections within the industry, including luxury lifestyle brands, publication houses, and industry influencers.
In this role, you will work closely with our team to develop and implement marketing strategies that drive results and exceed client expectations. You will be responsible for:
- Planning and executing traditional and experiential marketing campaigns for our hospitality and lifestyle clients
- Buidling strategic associations and partnerships with other luxury lifestyle brands, publication houses, and industry influencers
- Managing social media campaigns and creating engaging content to reach and engage with target audiences
- Developing and implementing event ideas to promote our clients' products or services
This is a unique opportunity to join a dynamic and growing agency and make a real impact on the marketing landscape. If you have a passion for marketing and a drive to succeed, we encourage you to apply.
Responsibilities -
- Plan the traditional & experiential marketing & PR strategies for brand building of hospitality & lifestyle clients
- Build strategic associations, collaborations & partnerships with other relevant luxury lifestyle brands, publication houses (eg LBB, Indian Express, etc), arrange speaker opportunity events, talks & summits etc for raising brand awareness for clients businesses
- Help brands build cross collaborations & associations with other lifestyle, hospitality, banking & wellness brands
- Help clients take part in relevant events, summits & talks to aid in building brand awareness
- Helping brands get barter publicity by tying up with publication houses like TOI, LBB, Indian Express, Vogue, etc
- Help brands curate and collaborate with the right-fit influencers and curate content strategies for campaigns
Good to Have -
- At least 4 -5 years experience in providing marketing & PR services to F&B / lifestyle brands
- Marketing & PR agency experience (eg Tandem communications, PR Pundit, Detales, Long Form, Mint & Milk etc)
- Network of leading luxury lifestyle brands, beauty & wellness brands, hospitality brands (restaurants & hotels), publication houses, etc
Compensation Package -
The estimated compensation package for this position is Rs 8-12 lakhs per annum, based on industry standards and location.
Location -
The successful candidate will be based in Santa Cruz, Mumbai.
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