Genomics Diagnostic Marketing Specialist
3 days ago
Strand Life Sciences, a pioneering Genomics company, invites applications for the role of Genomics Diagnostic Marketing Specialist. This position plays a crucial part in leading marketing efforts for a subset of our genomic diagnostics products. The ideal candidate will have experience with marketing programs directed at healthcare practitioners and a deep understanding of the life sciences/healthcare domain.
As a Genomics Diagnostic Marketing Specialist, you will be responsible for defining marketing programs for specific genomic solutions (Oncology or Reproductive Health) and executing them effectively. You will assist in developing the annual marketing plan and define a corresponding action plan. Additionally, you will lead the development of impactful brochures, newsletters, and digital media by creating relevant content and incorporating brand inputs.
The successful candidate will support sales growth by providing training and product knowledge to the field sales team. They will also act as a port of call to the sales team for all product-related inquiries, working collaboratively with colleagues from sales, clinical research, and genetic counseling teams.
You will participate in field work with the sales team to assess the response to and suitability of promotional material. Travel within India may be required to attend scientific symposia, CMEs, and conferences to ensure brand visibility among the target audience segment. You will work closely with the digital marketing, content, and design team and contribute to new product creation by engaging with clinicians and key opinion leaders.
To succeed in this role, you will need to develop a detailed understanding of the market and competitive landscape. You will define, implement, and monitor key metrics for marketing initiatives. Finally, you will track and stay accountable for business metrics for assigned products.
The ideal candidate will possess a Masters degree in life sciences (e.g., biology, genetics, biotechnology) and 3+ years of experience in the marketing function, preferably in the life sciences, pharma, or healthcare industry. They should have demonstrated experience in collaborating and working across teams, be willing to be hands-on and energetic in driving business outcomes, and have good written and verbal communication skills in English.
We offer a competitive salary of $120,000 per annum, an innovative and open culture in a truly multicultural environment, an opportunity to make a fundamental impact on human health, vibrant multidisciplinary scientific interaction and learning opportunities, a collaborative and solution-oriented environment where you can make a difference, and generous benefits.
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