
Enterprise Marketing Leader
3 days ago
Transforming compliance and quality for the modern enterprise is an exciting challenge. We are seeking a player-coach Demand Generation Manager to lead our multi-channel demand engine strategy and execution.
- Owning the end-to-end demand generation pipeline—strategy, planning, execution, performance analysis, and optimization—is crucial for success in this role.
- Developing a scalable demand generation engine that spans inbound and outbound tactics, product-led growth, and ABM motions will be essential in driving pipeline growth.
- Tracking and optimizing KPIs such as CAC, funnel velocity, and ROI using real-time dashboards and analytics platforms will help you measure your impact.
Key Responsibilities:
- Driving pipeline growth through digital (SEO, SEM, email, display, paid/organic social, community) and offline channels.
- Tailoring campaigns to persona-specific pain points and buying journeys.
- Building and managing targeted campaigns for both new acquisition and expansion within.
Technical Requirements:
- Experience marketing enterprise SaaS in regulated industries (e.g., Life Sciences, quality, safety, compliance).
- Deep familiarity with the Salesforce ecosystem.
- 5-8+ years of B2B SaaS experience in demand generation and growth marketing.
- Experience as a player-coach, adept at both strategic leadership and tactical execution.
- Proven expertise with generative AI tools in marketing contexts.
- Demonstrated success driving pipeline and exceeding KPI-based goals.
- Strong command of funnel optimization and multi-channel campaign strategy.
- Familiarity with ABM/ABX, marketing ops, and pod-based experimentation.
- Hands-on knowledge of Salesforce, Pardot, 6sense, ZoomInfo, analytics platforms, and content automation.
We are ComplianceQuest, the fastest-growing, 100% modern cloud, AI-powered platform for Product Lifecycle, Quality, and Safety Management, built natively on the Salesforce platform.
Our next-generation solutions help organizations of all sizes deliver high-quality products and services—safely, efficiently, and sustainably.
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