Strategic Marketing Lead

1 week ago

Kolkata, West Bengal, India beBeeMarketing Full time ₹ 18,00,000 - ₹ 25,50,000
About the Opportunity

Cadila Pharmaceuticals is dedicated to delivering high-quality healthcare solutions, enhancing the quality of life through innovative and affordable medicines, fostering a culture of collaboration, integrity, and excellence.

The Role Overview

The Marketing Head will oversee the development and execution of comprehensive marketing strategies, design and implement successful marketing plans, and work closely with the Business Head to achieve targeted market shares by sustaining high-volume brands, developing a robust secondary brand portfolio, and driving business growth.

Responsibilities
  • Develop and execute strategic marketing plans aligned with business objectives, utilizing data-driven insights to inform decision-making.
  • Analyze market trends, customer segments, and evolving market dynamics using IPM data to identify opportunities for growth and improvement.
  • Recommend strategic entry into new therapies and specialties aligned with divisional vision, leveraging expertise in market research and analysis.
  • Implement innovative marketing strategies and tactics to drive project success and growth, monitoring and evaluating their effectiveness.
  • Conduct ROI analysis for all major marketing investments to optimize resource allocation and maximize returns.
Key ResponsibilitiesMarket & Customer Development
  • Develop and execute strategies for market expansion and customer segmentation, identifying and engaging with key opinion leaders (KOLs) to build strong relationships and drive business results.
  • Promote differentiated value propositions and ensure strong field force alignment, fostering a culture of collaboration and teamwork.
Team Leadership
  • Lead and mentor a team of Therapy Heads (GPMs) and Product Managers, providing guidance and support to ensure individual and team success.
  • Monitor performance against business goals, ensuring strong brand performance and profitability, making adjustments as needed to optimize results.
Preferred Skills
  • Experience in managing large portfolios across therapy areas, with a proven track record of driving growth and success.
  • Deep understanding of market dynamics and customer segmentation, with expertise in market research and analysis.

  • Strategic Business Development Lead

    2 weeks ago

    Kolkata, West Bengal, India beBeeStrategic Full time US$ 75,000 - US$ 1,25,000

    Job Title: Strategic Business Development LeadJob Summary:The primary objective of this role is to oversee the development and implementation of business strategies that drive revenue growth, improve operational efficiency, and enhance customer satisfaction.Key Responsibilities:Develop and execute comprehensive business plans that align with organizational...

  • Strategic Business Development Lead

    1 week ago

    Kolkata, West Bengal, India beBeeStrategic Full time ₹ 15,00,000 - ₹ 20,00,000

    Strategic Business Development LeadWe are seeking a seasoned professional to drive sharper thinking, clearer execution, and better business outcomes.The ideal candidate will have at least 5 years of experience in digital marketing, strategy, or client success roles, with a strong understanding of SEO, digital performance metrics, analytics tools, and...

  • Strategic Communications Lead

    1 week ago

    Kolkata, West Bengal, India beBeeCommunications Full time ₹ 8,00,000 - ₹ 10,00,000

    About the RoleAs a Strategic Communications Lead, you will play a pivotal role in driving our company's presence across traditional and digital platforms.Key Responsibilities:Develop and execute strategic PR campaigns to enhance brand visibility and positioning.Build and maintain strong relationships with media outlets, journalists, and influencers.Draft,...

  • Strategic Communications Lead

    1 week ago

    Kolkata, West Bengal, India beBeeCommunications Full time ₹ 12,00,000 - ₹ 15,00,000

    Strategic Communications LeadThis role involves developing and executing a comprehensive communications strategy to drive business objectives. The ideal candidate will have experience in managing media relations, brand reputation, and stakeholder engagement.About the Role:Develop strategic communications plans that align with business goals.Maintain strong...

  • Performance Marketing Lead

    1 week ago

    Kolkata, West Bengal, India PALMONAS Full time

    Job Title: Google Ads Expert / LeadLocation: PuneDepartment: MarketingReporting to: Performance Marketing ManagerExperience Required: Minimum 3.5 yearsType: Full-timeAbout the RoleWe're looking for a Google Ads Expert/Lead who lives and breathes paid media, especially within the e-commerce and app ecosystem. You'll be responsible for independently owning the...

  • Digital Marketing Strategy Lead

    2 weeks ago

    Kolkata, West Bengal, India beBeeProgrammatic Full time US$ 1,50,000 - US$ 2,00,000

    Job Title: Associate Director, ProgrammaticAs a seasoned professional in digital marketing, you will oversee media planning, campaign execution, pacing, and optimization across Amazon DSP, CM360, and Programmatic platforms.You will define, streamline, and document operational processes to boost efficiency. Identify bandwidth and resourcing gaps; work with...

  • Strategic Communications Professional

    2 weeks ago

    Kolkata, West Bengal, India beBeeCommunications Full time ₹ 9,00,000 - ₹ 12,00,000

    Job Title: Strategic Communications ProfessionalWe are seeking a highly skilled Strategic Communications Professional to lead our organization's communication initiatives.The ideal candidate will have exceptional written and verbal communication skills, with the ability to manage multiple stakeholders and projects simultaneously.This role requires strong...

  • Strategic Partnership Director

    2 weeks ago

    Kolkata, West Bengal, India beBeePartnership Full time ₹ 20,00,000 - ₹ 30,00,000

    Job Title: Strategic Partnership DirectorAbout the Role:We are seeking a highly skilled and experienced director to lead our strategic partnerships for the Indian education market.The successful candidate will be responsible for developing and implementing a comprehensive partnership strategy, identifying and onboarding key partners aligned with business...

  • Growing Strategic Partnerships Leader

    2 weeks ago

    Kolkata, West Bengal, India beBeeGrowth Full time ₹ 1,50,00,000 - ₹ 2,50,00,000

    Strategic Partnerships ManagerAs a Strategic Partnerships Manager, you will play a crucial role in driving the company's growth by building and maintaining strategic partnerships with Hyperscalers and key ISVs.This role requires a highly skilled professional with a product-led SaaS background to develop and execute strategies that drive joint GTM,...

  • Strategic Business Transformation Lead

    2 weeks ago

    Kolkata, West Bengal, India beBeeAnalytics Full time ₹ 1,20,00,000 - ₹ 1,50,00,000

    Business Insights ManagerWe are seeking a highly skilled Business Insights Manager to lead strategic transformation using AI, data science, and Six Sigma. The ideal candidate will drive cost-efficiency, process optimization, and innovation across global operations.Lead enterprise-wide transformation programs with a focus on cost reduction, process...