Digital Marketing Strategy Lead

2 days ago

Kolkata, West Bengal, India beBeeProgrammatic Full time US$ 1,50,000 - US$ 2,00,000
Job Title: Associate Director, Programmatic

As a seasoned professional in digital marketing, you will oversee media planning, campaign execution, pacing, and optimization across Amazon DSP, CM360, and Programmatic platforms.

You will define, streamline, and document operational processes to boost efficiency. Identify bandwidth and resourcing gaps; work with leadership to align hiring or redistribution.

Serve as an escalation point for client-facing teams on delivery, performance, and troubleshooting.

Translate business challenges into digital solutions through structured planning and media intelligence.

Coordinate with account managers to provide actionable insights and regular performance reports.

Build trusted relationships with client stakeholders through regular check-ins, proactive problem-solving, and strategic input.

Manage and mentor a team across Search, Social, Programmatic, and AdOps functions.

Monitor team bandwidth, performance, and resource allocation to maintain delivery quality.

Lead onboarding for new clients — from brief intake, process alignment, team identification, to go-live.

Required Skills and Qualifications:

  • 10+ years of experience in digital marketing, with a proven track record of success in driving growth.
  • Experience working with clients in US and APAC.
  • Strong understanding of digital marketing channels, performance marketing, and best practices.
  • Strong analytical skills, with the ability to use data to drive decisions and optimize performance.
  • Excellent communication and collaboration skills.

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