Senior Paid Search Marketing Specialist

1 day ago


Mumbai, Maharashtra, India myGwork Full time
Unlock Your Potential in Paid Search Marketing

In this exciting role at Amazon MX Player, you will have the opportunity to shape the future of free AVOD (ad-supported video on demand) services in India. With a focus on driving new customer acquisition through Paid Search marketing, you will define, execute, and measure campaigns to drive scalable growth for the business.

About the Role
This is an excellent opportunity for someone who wants to work in a start-up-like environment and is passionate about building clutter-breaking creatives/marketing campaigns to build viewer interest for our new shows. As a Senior Paid Search Marketing Specialist, you will be responsible for:
  • Defining and executing Paid Search marketing strategies to drive new customer acquisition.
  • Planning, management, and execution of all Amazon MX Player SEM campaigns, including account setup, strategy development, campaign structure, budget management, daily bidding, and invoice management.
  • Achieving targeted performance KPIs, including optimizations and campaign troubleshooting.
  • Partnering closely with cross-functional teams such as Marketing Analytics, Product, Finance to drive best practices, identify testing opportunities, and develop roadmaps.
  • Executing campaign optimization tactics (bidding, ad copy, and landing page testing) to achieve spend efficiency and volume targets.
  • Auditing and updating existing data pipelines in collaboration with the Business Intelligence and Tech teams to ensure the highest level of data quality.
  • Partnering with strategic cross-functional teams to support GTM plans for upcoming content launches.

About You
We are looking for a seasoned marketing professional with a proven track record in Paid Search marketing. The ideal candidate will have:
  • 4+ years of professional non-internship marketing experience.
  • Experience using data and metrics to drive improvements.
  • Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
  • Experience communicating results to senior leadership.
  • Experience building, executing, and scaling cross-functional marketing programs.
  • 4+ years' experience using any of the following Paid Search management tools: Google Ads Editor, Microsoft Ads Editor, Kenshoo, Marin Software, QuanticMind, Search Ads 360 (DoubleClick Search).
  • SEM/PLA bid management platform experience required.
  • Experience with keyword analysis and common keyword research tools.

What We Offer
As a Senior Paid Search Marketing Specialist at Amazon MX Player, you will receive a competitive salary of $120,000 - $180,000 per annum, depending on your experience. Additionally, you will have access to a comprehensive benefits package, including health insurance, retirement savings plan, and paid time off.

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