Paid Search Specialist
1 day ago
We are seeking a highly skilled Paid Search Specialist to join our Amazon MX Player team. As a key member of our marketing team, you will be responsible for driving new customer acquisition through the development and execution of scalable paid search marketing strategies.
About the Role:This is an exciting opportunity for someone who wants to work in a fast-paced environment and is passionate about building clutter-breaking creatives/marketing campaigns to build viewer interest for our new shows.
Key Responsibilities:- Define, execute, and measure paid search marketing from strategy to execution to drive scalable growth for the business.
- Translate channel insights into test plans, product/feature proposals, and opportunities for optimization.
- Plan, manage, and execute all Amazon MX Player SEM campaigns, including account setup, strategy development, campaign structure, budget management, daily bidding, and invoice management.
- Achieve targeted performance KPIs, including optimizations and campaign troubleshooting.
- Partner closely with cross-functional teams such as Marketing Analytics, Product, Finance to drive best practices, identify testing opportunities, and develop roadmaps.
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
- Experience communicating results to senior leadership
- Experience building, executing, and scaling cross-functional marketing programs
- 4+ years' experience using any of the following Paid Search management tools: Google Ads Editor, Microsoft Ads Editor, Kenshoo, Marin Software, QuanticMind, Search Ads 360 (DoubleClick Search)
- SEM/PLA bid management platform experience required
Amazon and MX Player have joined forces to accelerate premium free entertainment for 250 million users in India. We are looking for a senior creative leader who can help shape our brand and creatives for our new exciting show slate.
Estimated Salary: $90,000 - $110,000 per year
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