Paid Search Specialist

1 day ago


Mumbai, Maharashtra, India myGwork Full time
Job Description:

We are seeking a highly skilled Paid Search Specialist to join our Amazon MX Player team. As a key member of our marketing team, you will be responsible for driving new customer acquisition through the development and execution of scalable paid search marketing strategies.

About the Role:

This is an exciting opportunity for someone who wants to work in a fast-paced environment and is passionate about building clutter-breaking creatives/marketing campaigns to build viewer interest for our new shows.

Key Responsibilities:
  • Define, execute, and measure paid search marketing from strategy to execution to drive scalable growth for the business.
  • Translate channel insights into test plans, product/feature proposals, and opportunities for optimization.
  • Plan, manage, and execute all Amazon MX Player SEM campaigns, including account setup, strategy development, campaign structure, budget management, daily bidding, and invoice management.
  • Achieve targeted performance KPIs, including optimizations and campaign troubleshooting.
  • Partner closely with cross-functional teams such as Marketing Analytics, Product, Finance to drive best practices, identify testing opportunities, and develop roadmaps.
Requirements:
  • 4+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
  • Experience communicating results to senior leadership
  • Experience building, executing, and scaling cross-functional marketing programs
  • 4+ years' experience using any of the following Paid Search management tools: Google Ads Editor, Microsoft Ads Editor, Kenshoo, Marin Software, QuanticMind, Search Ads 360 (DoubleClick Search)
  • SEM/PLA bid management platform experience required
About Us:

Amazon and MX Player have joined forces to accelerate premium free entertainment for 250 million users in India. We are looking for a senior creative leader who can help shape our brand and creatives for our new exciting show slate.

Estimated Salary: $90,000 - $110,000 per year



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