Senior Paid Search Strategist
5 days ago
About Us
Itvedant Education Pvt. Ltd. is a leading education company with a strong presence in the market.
Salary Range: ₹1200000 - ₹1800000 per annum
Job Description
We are seeking an experienced Digital Marketing Manager to lead our paid search efforts and drive business growth.
- Manage daily account activities on Google Ads, including campaign creation, targeting, and optimization.
- Develop and execute strategies to exceed client goals, leveraging industry trends and competitive insights.
- Oversee the performance marketing team, providing guidance and support to ensure team success.
- Provide recommendations for campaign structuring, targeting, and creative development to achieve optimal results.
- Generate weekly and monthly reports on key metrics, including revenue tracking and goal achievement.
- Monitor web analytics dashboards and identify key areas for improvement.
- Communicate project developments, timelines, and results to the team and management.
- Collaborate with leadership to refine strategic plans and optimize business outcomes.
- Stay up-to-date on industry trends, competitive landscapes, and internal product developments.
- Lead monthly and quarterly business review meetings to showcase business growth.
- Develop and implement personal development programs for team members.
- Require a tech graduate or MBA with experience in Search Engine Marketing (SEM) and Paid Search (PPC), as well as excellent communication and problem-solving skills.
Qualifications and Skills
- Proven years of experience in SEM and PPC, with in-depth knowledge of Google Ads.
- Analytical approach, data-driven thought process, and optimization mindset.
- Able to think creatively, work independently, and adapt quickly to changing environments.
- Start-up mentality with a bias to action and ability to flex in fast-paced situations.
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