Strategic Lifecycle Manager

6 days ago

Bengaluru, Karnataka, India Cisco Meraki Full time

About the Role:


Cisco Meraki is seeking a skilled Strategic Lifecycle Manager to join our team. As the leader in cloud-managed IT, we connect passionate people to their mission by simplifying the digital workplace. Our impact is driven by the innovative, purposeful, and vibrant people who make up our inclusive community.


Key Responsibilities:



  • Develop and execute campaign strategies across the customer lifecycle (awareness, activation, adoption, renewal, upsell) to achieve business and sales objectives
  • Build, test, and optimize email campaigns to improve key metrics such as open rates, click-through rates, and conversion rates
  • Segment email lists and tailor campaigns to specific target audiences for maximum impact
  • Develop a deep understanding of the product and use it to craft engaging and relevant content and collaterals, including copy, visuals, and calls to action
  • Set up email automation workflows; schedule, send, and track email campaigns using marketing automation platforms (e.g., HubSpot, Marketo, Mailchimp) to nurture leads and drive conversions
  • Monitor and analyze email campaign performance, providing insights and recommendations for continuous improvement
  • Own campaign performance metrics and align them to key business and revenue metrics including customer acquisition and install base expansion
  • Own internal communications and reporting for your campaign(s), keeping key team members informed throughout the planning and execution process, and partnering cross-functionally to build experiments that improve campaign performance
  • Stay up-to-date with industry standard methodologies, trends, and emerging technologies in lifecycle marketing

Requirements:



  • Bachelor's/Master's degree in Marketing, Business (or equivalent work experience)
  • 2-3 years of experience in email marketing, including campaign management and automation tools
  • Solid understanding of email marketing standard processes, segmentation, and A/B testing
  • Strong writing and editing chops, with a talent for distilling sophisticated ideas into plain language across long-form, short-form, and video content
  • Confident working on the entire campaign strategy including defining goals, developing timelines, campaign execution, and partner alignment
  • Analytical mentality with the ability to interpret and act on data
  • Knowledge of HTML and CSS for email template customization is a plus
  • Experience with marketing automation tools and digital marketing tech stack is a huge plus (HubSpot, Google Analytics, Pendo, Hotjar, Databox, Elementor, Unbounce, etc)
  • Meticulous and highly organized with the ability to manage multiple projects simultaneously
  • Creative problem solver with a passion for delivering results-driven email campaigns

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