Product Manager

4 weeks ago

Bengaluru, Karnataka, India Cisco Meraki Full time
About Cisco Meraki

Cisco Meraki is a leader in cloud-managed IT, connecting passionate people to their mission by simplifying the digital workplace. Our impact is driven by innovative, purposeful, and vibrant people who make up our inclusive community. When technology is intuitive, our customers can focus on what matters.

Our Mission

We empower Merakians to challenge limits, embrace risks, and assist our customers in pursuing their missions. Our guiding principles are rooted in our four core values: 'care deeply,' 'everybody in,' 'simplify everything,' and 'be brave.' These pillars have propelled us to the forefront of cloud-managed IT leadership and have played a pivotal role in shaping a more inclusive future for all.

Who We're Looking For

We're seeking a passionate and results-driven Lifecycle Campaign Manager who thrives on taking initiative, isn't afraid of getting their hands dirty, and is eager to embrace every opportunity to learn and grow. The ideal candidate will strive for success and be enthusiastic about joining a dynamic team with cognitively diverse talent.

Key Responsibilities
  1. Develop and execute campaign strategies across customer lifecycle (awareness, activation, adoption, renewal, upsell) to achieve business and sales objectives.
  2. Build, test, and optimize email campaigns to improve key metrics such as open rates, click-through rates, and conversion rates.
  3. Segment email lists and tailor campaigns to specific target audiences for maximum impact.
  4. Develop a deep understanding of the product and use it to craft engaging and relevant content and collaterals, including copy, visuals, and calls to action.
  5. Set up email automation workflows; schedule, send, and track email campaigns using marketing automation platforms (e.g., HubSpot, Marketo, Mailchimp) to nurture leads and drive conversions.
  6. Monitor and analyze email campaign performance, providing insights and recommendations for continuous improvement. Be motivated to refine campaign strategies for relevance and impact.
  7. Own campaign performance metrics and align them to key business and revenue metrics including customer acquisition and install base expansion.
  8. Own internal communications and reporting for your campaign(s), keeping key team members informed throughout the planning and execution process, and partnering cross-functionally to build experiments that improve campaign performance.
  9. Stay up-to-date with industry standard methodologies, trends, and emerging technologies in lifecycle marketing. Keep optimizing for efficiency and scale, and seek to generate new global standard processes through experimental efforts.
Requirements
  1. Bachelor's/Master's degree in Marketing, Business (or equivalent work experience).
  2. 2-3 years of experience in email marketing, including campaign management and automation tools.
  3. Solid understanding of email marketing standard processes, segmentation, and A/B testing.
  4. Strong writing and editing chops, with a talent for distilling sophisticated ideas into plain language across long-form, short-form, and video content.
  5. Confident working on the entire campaign strategy including defining goals, developing timelines, campaign execution, and partner alignment.
  6. Analytical mentality with the ability to interpret and act on data.
  7. Knowledge of HTML and CSS for email template customization is a plus.
  8. Experience with marketing automation tools and digital marketing tech stack is a huge plus (HubSpot, Google Analytics, Pendo, Hotjar, Data box, Elementor, Unbounce, etc).
  9. Meticulous and highly organized with the ability to manage multiple projects simultaneously.
  10. Creative problem solver with a passion for delivering results-driven email campaigns.

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