Product Manager

1 week ago


Bengaluru, Karnataka, India Cisco Meraki Full time
About the Role

Cisco Meraki is seeking a highly motivated Product Manager to lead our Lifecycle Campaigns initiatives. As a key member of our Product Management team, you will be responsible for developing and executing campaign strategies across the customer lifecycle to drive business and sales objectives.

Key Responsibilities
  • Develop and execute campaign strategies to achieve business and sales objectives
  • Build and optimize email campaigns to improve key metrics such as open rates, click-through rates, and conversion rates
  • Segment email lists and tailor campaigns to specific target audiences for maximum impact
  • Develop a deep understanding of the product and use it to craft engaging and relevant content and collaterals
  • Set up email automation workflows and track campaign performance
  • Monitor and analyze email campaign performance and provide insights for continuous improvement
Requirements
  • Bachelor's or Master's degree in Marketing or Business (or equivalent work experience)
  • 2-3 years of experience in email marketing, including campaign management and automation tools
  • Solid understanding of email marketing standard processes, segmentation, and A/B testing
  • Strong writing and editing chops, with a talent for distilling sophisticated ideas into plain language
  • Confident working on the entire campaign strategy, including defining goals, developing timelines, campaign execution, and partner alignment
  • Analytical mentality with the ability to interpret and act on data
About Cisco Meraki

Cisco Meraki is a leader in cloud-managed IT, connecting passionate people to their mission by simplifying the digital workplace. Our impact is driven by the innovative, purposeful, and vibrant people who make up our inclusive community. When technology is intuitive, our customers can focus on what matters.

We're challenging the status quo with the power of diversity, inclusion, and collaboration. When we connect different perspectives, we can imagine new possibilities, inspire innovation, and release the full potential of our people. We're building an employee experience that includes appreciation, belonging, growth, and purpose for everyone.


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