Product Manager

3 weeks ago


Bengaluru, Karnataka, India Cisco Meraki Full time
Product Manager - Lifecycle Campaigns

Cisco Meraki is seeking a Product Manager - Lifecycle Campaigns to join our Product Management team. As a Product Manager, you will be responsible for developing and executing campaign strategies across the customer lifecycle to achieve business and sales objectives.

You will build, test, and optimize email campaigns to improve key metrics such as open rates, click-through rates, and conversion rates. You will also segment email lists and tailor campaigns to specific target audiences for maximum impact.

The ideal candidate will have a solid understanding of email marketing standard processes, segmentation, and A/B testing. You will have strong writing and editing chops, with a talent for distilling sophisticated ideas into plain language across long-form, short-form, and video content.

You will be confident working on the entire campaign strategy, including defining goals, developing timelines, campaign execution, and partner alignment. You will have an analytical mentality with the ability to interpret and act on data.

Cisco Meraki is an Affirmative Action and Equal Opportunity Employer. We are committed to diversity, inclusion, and collaboration. When we connect different perspectives, we can imagine new possibilities, inspire innovation, and release the full potential of our people.

Responsibilities:
  • Develop and execute campaign strategies across customer lifecycle
  • Build, test, and optimize email campaigns
  • Segment email lists and tailor campaigns to specific target audiences
  • Develop a deep understanding of the product and use it to craft engaging and relevant content and collaterals
  • Set up email automation workflows and track email campaign performance
  • Monitor and analyze email campaign performance and provide insights and recommendations for continuous improvement
Requirements:
  • Bachelor's/Master's degree in Marketing, Business, or equivalent work experience
  • 2-3 years of experience in email marketing, including campaign management and automation tools
  • Solid understanding of email marketing standard processes, segmentation, and A/B testing
  • Strong writing and editing chops, with a talent for distilling sophisticated ideas into plain language
  • Confident working on the entire campaign strategy, including defining goals, developing timelines, campaign execution, and partner alignment
  • Analytical mentality with the ability to interpret and act on data

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