Regional Marketing Specialist

7 days ago

Warangal, Telangana, India beBeeMarketing Full time ₹ 4,50,000 - ₹ 6,50,000

Job Title: Regional Marketing Specialist

Location: Vizag & Warangal

Job Type: Full-Time

Reports To: Marketing Team Lead

Job Summary:

We are looking for a proactive and hands-on marketing specialist to lead our below-the-line (BTL) marketing activities at a regional level. This role focuses on planning, executing, and optimizing hyperlocal campaigns such as fertility awareness programs, clinic-level engagement, partnerships, and social media management. The ideal candidate should have experience in healthcare or service-based field marketing, a deep understanding of the local market, and the ability to build strong community connections.

Key Responsibilities:
  • Plan and implement on-ground BTL marketing activities such as fertility camps, awareness drives, and outreach events in the assigned region.
  • Identify high-potential areas and local opportunities for brand visibility and lead generation.
Community & Hyperlocal Engagement:
  • Build strong local partnerships with clinics, pharmacies, local influencers, NGOs, and community leaders.
  • Customize campaigns based on regional audience behavior and demographics.
Social Media Management:
  • Manage clinic-level social media pages with relevant and engaging content.
  • Capture and post live event updates, testimonials, and community stories.
Event Management:
  • Take full ownership of organizing fertility camps and other brand events—right from venue finalization, promotion, vendor coordination to on-ground execution.
  • Ensure a seamless experience for all stakeholders and attendees.
Reporting & Performance Tracking:
  • Maintain detailed reports of all BTL activities, leads generated, ROI, and budget spent.
  • Share weekly and monthly reports with the Marketing Team Lead and suggest improvements.
Candidate Profile:

To be successful in this role, you will need:

  • 2–4 years of experience in BTL/field marketing, preferably in healthcare, diagnostics, wellness, or service-oriented sectors.
  • Proven ability to manage events, field campaigns, and vendor partnerships.
  • Local language fluency (Telugu preferred) and familiarity with the local geography and culture.

If you have a passion for marketing and are looking for a challenging role that offers the opportunity to make a real impact, we encourage you to apply

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