BTL- Marketing Manager

2 days ago

Warangal, Telangana, India Ferty9 Fertility Center Full time ₹ 6,50,000 - ₹ 8,50,000 per year

Job Title:
Below the Line (BTL) Marketing Manager

Location:
Vizag & Warangal

Job Type:
Full-Time

Reports To:
BTL Marketing Head

Salary: 4.5 LPA - 6.5 LPA

Job Summary

We are looking for a proactive and hands-on
BTL Marketing Manager
to lead Ferty9's below-the-line (BTL) marketing activities at a regional level. This role focuses on planning, executing, and optimizing hyperlocal campaigns such as fertility awareness camps, clinic-level engagement, partnerships, and social media management. The ideal candidate should have experience in healthcare or service-based field marketing, a deep understanding of the local market, and the ability to build strong community connections.

Key Responsibilities

Local Campaign Execution

  • Plan and implement on-ground BTL marketing activities such as fertility camps, awareness drives, and outreach events in the assigned region.
  • Identify high-potential areas and local opportunities for brand visibility and lead generation.

Community & Hyperlocal Engagement

  • Build strong local partnerships with clinics, pharmacies, local influencers, NGOs, and community leaders.
  • Customize campaigns based on regional audience behavior and demographics.

Social Media Management

  • Manage clinic-level social media pages with relevant and engaging content.
  • Capture and post live event updates, testimonials, and community stories.

Event Management

  • Take full ownership of organizing fertility camps and other brand events—right from venue finalization, promotion, vendor coordination to on-ground execution.
  • Ensure a seamless experience for all stakeholders and attendees.

Reporting & Performance Tracking

  • Maintain detailed reports of all BTL activities, leads generated, ROI, and budget spent.
  • Share weekly and monthly reports with the BTL Marketing Head and suggest improvements.

Brand Representation

  • Serve as the face of the brand in local interactions, maintaining professionalism and brand integrity.
  • Ensure all materials and communications align with brand standards.

Coordination & Compliance

  • Coordinate with the central marketing and operations teams to ensure alignment of messaging and goals.
  • Ensure adherence to all legal, ethical, and company policies during all activities.

Candidate Profile

Qualifications & Experience:

  • 2–4 years of experience in BTL/field marketing, preferably in healthcare, diagnostics, wellness, or service-oriented sectors.
  • Proven ability to manage events, field campaigns, and vendor partnerships.
  • Local language fluency (Telugu preferred) and familiarity with the local geography and culture.

Skills:

  • Strong communication, negotiation, and interpersonal skills.
  • Ability to multitask and handle on-ground challenges with agility.
  • Knowledge of digital platforms like Facebook, Instagram for local engagement.
  • Willingness to travel locally within the region for campaigns and events.

  • Brand Marketing Executive

    2 days ago

    Warangal, Telangana, India Umami Flavours Full time ₹ 4,00,000 - ₹ 12,00,000 per year

    Responsibilities:* Execution of BTL activities.* Manage and execute offline marketing initiatives & door-to-door sales.* Promotion of the Umami App and its download/installation* If you cant work on targets then don't applyAccidental insuranceAnnual bonusSales incentives

  • Trade Marketing Executive

    2 days ago

    Warangal, Telangana, India Hindustan Coca Cola Beverages (HCCB) Full time ₹ 2,00,000 - ₹ 6,00,000 per year

    Objective: The purpose of the role is to execute all channel related activities for the designated area through vendor which includes eating and drinking, modern trade, mom and pop retailers, grocery and non traditional channels or point of sale and vendor managementTitle: Executive ChannelFunction: CommercialWork Location: warangalJob...

  • Trade Marketing Assistant

    2 days ago

    Warangal, Telangana, India Hindustan Coca-Cola Beverages Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Objective:The purpose of the role is to execute all channel related activities for the designated area through vendor which includes eating and drinking, modern trade, mom and pop retailers, grocery and non – traditional channels or point of sale and vendor managementTitle:Executive ChannelFunction:CommercialWork Location: warangalJob...

  • Sales Manager

    2 weeks ago

    Warangal, Telangana, India Tata Capital Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    11110 To drive sales and ensure business targets are achieved o Aggressively drive the sales numbers and achieve the business targets for Retail loan products and through cross selling while continuing to enhance and upgrade the client relationships. o Retain and expand the company's base of customers for retail loan product so as to ensure repeat...

  • Manager - Sales-1

    3 hours ago

    Warangal, Telangana, India Diageo Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Role Responsibilities:Strategy and planningResponsible for the secondary sale in the state / territory.Develop and maintain the sales and marketing business plan.Design and monitor individual and team sales objectives on monthly, quarterly and annual basis.Responsible for maintaining the MOP in the state / territory.Should be able to counter extreme...

  • Branch Banking Manager

    8 hours ago

    Warangal, Telangana, India Kotak Mahindra Bank Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Branch Manager-BRANCH BANKING-RL Branch headPosting Description for Internal Candidates Branch Manager Short Description for Internal Candidates Job Role: • Enhancement of Deposit pool from Customers • Establishing standards and delivery of service • Sale of non-deposit products. Cross selling targets progressively • Sale of MF and Insurance pro...

  • Sales Manager- Loan against property only

    7 days ago

    Warangal, Telangana, India CONNECTORSHR CONSULTING Full time ₹ 2,16,000 - ₹ 3,60,000 per year

    **Salary Budget: Maximum 10LPARole Description**This is a full-time, on-site role for a Sales Manager - Loan Against Property only, located in Warangal. The Sales Manager will be responsible for overseeing the sales process, developing and maintaining client relationships, identifying potential business opportunities, and ensuring targets are met. Day-to-day...

  • Assistant Branch Manager

    2 weeks ago

    Warangal, Telangana, India Bajaj Finserv Lending Ltd Full time ₹ 5,00,000 - ₹ 15,00,000 per year

    Job Description JOB DESCRIPTION Job Purpose This position is open with Bajaj Finance Limited.Duties and Responsibilities Responsibilities:Responsible for overall branch operations, performance & profitability of the branch. Drive & participate in field-marketing activities of various financial products along with the team to improve brand visibility. ...

  • Assistant Branch Manager

    2 weeks ago

    Warangal, Telangana, India Bajaj Finserv Lending Ltd Full time ₹ 5,00,000 - ₹ 15,00,000 per year

    Job Description JOB DESCRIPTION Job Purpose This position is open with Bajaj Finance Limited.Duties and Responsibilities Responsibilities:Responsible for overall branch operations, performance & profitability of the branch. Drive & participate in field-marketing activities of various financial products along with the team to improve brand visibility. ...

  • Branch sales Manager

    2 days ago

    Warangal, Telangana, India Dreams Solution Full time ₹ 5,00,000 - ₹ 10,00,000 per year

    JOB DESCRIPTION Job Title: - Branch Sales Manager / Relationship ManagerRemuneration: Best in the industry, commensurate with his qualifications and experience Job Description: • Will be responsible to manage sales of Home Loans in given region. • Sourcing of New Business from Walk-in Customer and through Empaneling DSAs & Connectors, Cold calling, open...