Trade Marketing Assistant

19 hours ago


Warangal, Telangana, India Hindustan Coca-Cola Beverages Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Objective:
The purpose of the role is to execute all channel related activities for the designated area through vendor which includes eating and drinking, modern trade, mom and pop retailers, grocery and non – traditional channels or point of sale and vendor management

Title:
Executive Channel

Function:
Commercial

Work Location: warangal

Job Responsibilities:

Channel Programs

Execution of unit specific initiatives in E&D, Grocery, and Convenience channel as per plan shared

Ensure outlet activation execution as per RED standards

Ensure support development and implementation of unit activation plans, using approved national/regional channel standards.

Planning of standard approved activation elements & other marketing collaterals

Execution and portfolio management as per the plan shared

Across depots & distributors

Execution of local initiatives

Tracking of systems and evaluation process

Local Initiatives to scale up the national/regional program

Analysis and Reporting

Activation as per RED / DEEP RED to do list.

Identify gaps & growth opportunities in various channels as per PITA model

Tracking of competition activities

Ensure activation in market through analysis RSA data

Supervises:
None

Direct Reports:
None

Geographical Scope: warangal

Reports To:
Area Channel Manager/Channel Manager

Key Customers:

Internal Customers:
Sales Team at the Unit, Finance, RTM

External Customers:
Vendors, Suppliers, Distributors, Key Accounts, Agencies, Customers

Job Requirements:

Qualifications:
Graduation/M.B.A.

Experience:
2-4 Years

Functional Skills:

·      Customer Management (a)-Competent

·      Financial Knowledge / Application and Appreciation (a)- Working Knowledge

·      Market Execution (a)-Competent

·      Planning and Analytics (b)-Working Knowledge

·      Sales Management (b)-Working Knowledge

Travel:
Above 75%



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