BTL- Marketing Manager

4 weeks ago

Warangal, Telangana, India Ferty9 Fertility Center Full time

Job Title: Below the Line (BTL) Marketing Manager

Location: Vizag & Warangal

Job Type: Full-Time

Reports To: BTL Marketing Head

Salary: 4.5 LPA - 6.5 LPA

Job Summary

We are looking for a proactive and hands-on BTL Marketing Manager to lead Ferty9's below-the-line (BTL) marketing activities at a regional level. This role focuses on planning, executing, and optimizing hyperlocal campaigns such as fertility awareness camps, clinic-level engagement, partnerships, and social media management. The ideal candidate should have experience in healthcare or service-based field marketing, a deep understanding of the local market, and the ability to build strong community connections.

Key Responsibilities

Local Campaign Execution

  • Plan and implement on-ground BTL marketing activities such as fertility camps, awareness drives, and outreach events in the assigned region.
  • Identify high-potential areas and local opportunities for brand visibility and lead generation.

Community & Hyperlocal Engagement

  • Build strong local partnerships with clinics, pharmacies, local influencers, NGOs, and community leaders.
  • Customize campaigns based on regional audience behavior and demographics.

Social Media Management

  • Manage clinic-level social media pages with relevant and engaging content.
  • Capture and post live event updates, testimonials, and community stories.

Event Management

  • Take full ownership of organizing fertility camps and other brand events—right from venue finalization, promotion, vendor coordination to on-ground execution.
  • Ensure a seamless experience for all stakeholders and attendees.

Reporting & Performance Tracking

  • Maintain detailed reports of all BTL activities, leads generated, ROI, and budget spent.
  • Share weekly and monthly reports with the BTL Marketing Head and suggest improvements.

Brand Representation

  • Serve as the face of the brand in local interactions, maintaining professionalism and brand integrity.
  • Ensure all materials and communications align with brand standards.

Coordination & Compliance

  • Coordinate with the central marketing and operations teams to ensure alignment of messaging and goals.
  • Ensure adherence to all legal, ethical, and company policies during all activities.

Candidate Profile

Qualifications & Experience:

  • 2–4 years of experience in BTL/field marketing, preferably in healthcare, diagnostics, wellness, or service-oriented sectors.
  • Proven ability to manage events, field campaigns, and vendor partnerships.
  • Local language fluency (Telugu preferred) and familiarity with the local geography and culture.

Skills:

  • Strong communication, negotiation, and interpersonal skills.
  • Ability to multitask and handle on-ground challenges with agility.
  • Knowledge of digital platforms like Facebook, Instagram for local engagement.
  • Willingness to travel locally within the region for campaigns and events.

  • BTL- Marketing Manager

    1 day ago

    Warangal, Telangana, India Ferty9 Fertility Center Full time ₹ 6,50,000 - ₹ 8,50,000 per year

    Job Title:Below the Line (BTL) Marketing ManagerLocation:Vizag & WarangalJob Type:Full-TimeReports To:BTL Marketing HeadSalary: 4.5 LPA - 6.5 LPAJob SummaryWe are looking for a proactive and hands-onBTL Marketing Managerto lead Ferty9's below-the-line (BTL) marketing activities at a regional level. This role focuses on planning, executing, and optimizing...

  • Brand Marketing Executive

    1 day ago

    Warangal, Telangana, India Umami Flavours Full time ₹ 4,00,000 - ₹ 12,00,000 per year

    Responsibilities:* Execution of BTL activities.* Manage and execute offline marketing initiatives & door-to-door sales.* Promotion of the Umami App and its download/installation* If you cant work on targets then don't applyAccidental insuranceAnnual bonusSales incentives

  • Trade Marketing Executive

    1 day ago

    Warangal, Telangana, India Hindustan Coca Cola Beverages (HCCB) Full time ₹ 2,00,000 - ₹ 6,00,000 per year

    Objective: The purpose of the role is to execute all channel related activities for the designated area through vendor which includes eating and drinking, modern trade, mom and pop retailers, grocery and non traditional channels or point of sale and vendor managementTitle: Executive ChannelFunction: CommercialWork Location: warangalJob...

  • Trade Marketing Assistant

    1 day ago

    Warangal, Telangana, India Hindustan Coca-Cola Beverages Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Objective:The purpose of the role is to execute all channel related activities for the designated area through vendor which includes eating and drinking, modern trade, mom and pop retailers, grocery and non – traditional channels or point of sale and vendor managementTitle:Executive ChannelFunction:CommercialWork Location: warangalJob...

  • Sales Manager

    1 day ago

    Warangal, Telangana, India Fortifibernetworks Full time US$ 60,000 - US$ 1,20,000 per year

    Responsibilities:* Lead sales strategy & execution* Meet revenue targets* Collaborate with marketing team on campaigns* Manage customer relationships* Analyze market trends & competitionTravel allowanceHealth insuranceSales incentivesPerformance bonusMobile bill reimbursementsProvident fundJob/soft skill training

  • Relationship Manager

    3 days ago

    Warangal, Telangana, India Bajaj Finserv Lending Ltd Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Job Description JOB DESCRIPTION Job Purpose This position is open with Bajaj Finance ltd. Young and dynamic Experienced candidates with 2-4 yrs of experience in Gold Loans and who are passionate about building their career in the Gold loans domain. Should possess excellent written and verbal communication and also should possess basic knowledge in MS...

  • Branch Manager

    3 weeks ago

    Warangal, Telangana, India Bajaj Finserv Full time

    GL South EastParkal - Bus Stand Posted On 06 Sep 2025 End Date 06 Sep 2026 Required Experience 4 - 6 Years BASIC SECTION Job Level GB03 Job Title Branch Manager - GL South East GL South East Sales Job Location Country India State TELANGANA Region South City Warangal Location Name ...

  • Branch Manager

    3 days ago

    Warangal, Telangana, India Wego Consultants Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Job descriptionJob description Vacancy Open at Tuticorin,Warangal,Chengalpet,Gulbarga,Warangal and Mahubunagar. Job description: Agency channel Team Handling Drive business with the help of SDMs ,UM, AM,and BDMs. Problem Solving / Business Provide leadership to the entire Circle team by clearly communicating vision and objectives of the organization, and...

  • Business Development Manager

    3 days ago

    Warangal, Telangana, India Tre Cred Solutions Full time ₹ 4,00,000 - ₹ 12,00,000 per year

    Responsibilities:Generate leads & close dealsManage pipeline & forecast revenue growthCollaborate with marketing team on campaignsMeet sales targets consistentlyAchieve new business goals through strategic planningSales incentivesGratuityProvident fundFlexi working

  • Territory Manager

    5 days ago

    Warangal, Telangana, India Dr Reddys Laboratories Full time ₹ 6,00,000 - ₹ 18,00,000 per year

    Territory Manager Company Description Dr. Reddy's Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can't Wait. We started in 1984 with a...