Customer Relationship Management Strategist

3 weeks ago


Mumbai, Maharashtra, India PeoplesHR Full time

**Role Overview**

At PeoplesHR, we seek an experienced CRM Specialist to lead our customer relationship management initiatives.

The ideal candidate will have a strong background in CRM and analytical systems, with a proven track record of driving retention campaigns and expanding brand value.

Key Responsibilities

  • Develop and execute CRM strategies to retain existing customers, drive new business, and increase brand loyalty
  • Collaborate with IT to define and implement CRM infrastructure
  • Plan, execute, and assess the performance of individual CRM program strategies
  • Own the responsibility for retention campaigns, from conceptualization to analysis
  • Troubleshoot software or user errors that inhibit the efficiency of customer interactions
  • Lead skills and qualifications: Proven work experience in CRM, technical expertise in CRM and analytical systems, knowledge of online marketing methods, and strong mathematical skills
  • Requirements
    • Bachelors degree in an analytical field
    • Organizational skills to juggle competing demands between marketing, sales, customers, and management
    • Commercial awareness to understand target markets and design campaigns accordingly
    • Strong communication skills and customer-oriented attitude


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