Digital Fashion Marketing Specialist

5 days ago


Mumbai, Maharashtra, India Yoshi Studio Full time

Job Overview:

We are seeking a highly skilled Digital Fashion Marketing Specialist to join our team at Yoshi Agency in Mumbai.

About the Role:

The successful candidate will be responsible for developing and implementing innovative social media strategies aligned with brand identity and marketing goals. This includes creating engaging content, collaborating with design and product teams, and fostering a loyal community by interacting with followers and encouraging user-generated content.

Key Responsibilities:

  • Social Media Strategy Development: Design and implement effective social media strategies tailored to the fast-paced fashion industry, staying updated on emerging trends, tools, and technologies.
  • Content Creation & Management: Create, curate, and schedule compelling content across platforms such as Instagram, Facebook, Twitter, and more, ensuring campaigns reflect the brand's aesthetic and messaging.
  • Community Engagement: Foster a strong online presence by interacting with followers, responding to comments and messages, and partnering with influencers and content creators to amplify brand reach.
  • Analytics & Reporting: Monitor, analyze, and report on key performance metrics, providing actionable insights to optimize campaigns, using analytics tools to track audience behavior and trends.
  • Campaigns & Collaborations: Plan and execute social media campaigns around product launches, seasonal collections, and brand milestones, working closely with the marketing team to ensure seamless integration across channels.

Requirements:

  • A minimum of 2-5 years of professional social media management experience, preferably in the fashion industry.
  • Proficiency in tools like Instagram Insights, Facebook Ads Manager, Google Analytics, and scheduling platforms (e.g., Hootsuite, Buffer, Sprout Social).
  • Strong copywriting skills with a creative flair for crafting brand-aligned content, a solid understanding of visual storytelling, design principles, and fashion aesthetics.
  • Analytical mindset with the ability to interpret data and present findings effectively.

Benefits:

  • A competitive salary of ₹1,200,000 per annum, plus benefits package including health insurance and retirement plan.
  • A dynamic and collaborative work environment, opportunities to work on exciting campaigns and brand projects.
  • A chance to influence and shape the brand's online presence.


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