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Digital Fashion Marketing Director

1 month ago


Mumbai, Maharashtra, India YUVAKAA Full time

Job Title: Digital Fashion Marketing Director

About Us: YUVAKAA – A Unit of TCW Pvt Ltd is a contemporary western fashion brand based in Mumbai, dedicated to redefining modern aesthetics and empowering self-expression. We are known for our innovative designs and premium quality, having carved a niche in the fashion industry by blending timeless elegance with cutting-edge trends.

Our Vision: Our online presence reflects our commitment to connecting with fashion-forward audiences and offering a seamless digital shopping experience. As we expand our digital footprint, we are seeking a highly skilled Digital Fashion Marketing Director who is proficient across all major platforms, including Instagram, Facebook, Pinterest, YouTube, LinkedIn, Google, and emerging online portals, to craft impactful campaigns and strengthen our online engagement strategies.

Role Summary: The Digital Fashion Marketing Director will lead YUVAKAA's online presence by strategizing, creating, and managing content across diverse platforms. This role demands a tech-savvy, creative leader with expertise in the fashion industry, in-depth knowledge of platform algorithms, and a proven ability to execute high-performing campaigns.

Key Responsibilities:

  • Social Media Strategy: Develop and execute a comprehensive social media strategy for platforms like Instagram, Facebook, Pinterest, YouTube, LinkedIn, and Google, ensuring alignment with YUVAKAA's brand identity and business goals.
  • Content Creation & Management: Oversee the creation of captivating, platform-optimized content, including short videos, carousels, reels, stories, and static posts. Collaborate with design and content teams to produce assets tailored for diverse audiences and platforms. Ensure brand consistency in tone, voice, and visuals across all channels.
  • Campaign Management: Strategically plan and execute seasonal, promotional, and product-launch campaigns. Leverage influencer marketing, collaborations, and partnerships to amplify reach and engagement. Manage paid campaigns across platforms like Google Ads, Meta Ads, and Pinterest Ads to drive traffic, increase conversions, and maximize ROI.
  • Community Engagement: Foster a loyal online community by actively engaging with followers, responding to comments, and addressing inquiries. Monitor sentiment and feedback across platforms to enhance customer satisfaction and the brand's reputation.
  • Analytics & Reporting: Track and analyze performance metrics like reach, engagement, CTR (Click-Through Rates), and conversions using tools like Google Analytics, Meta Business Suite, and third-party platforms. Generate insightful monthly reports highlighting campaign successes, areas for improvement, and actionable recommendations.
  • Collaboration & Leadership: Lead and mentor a team of social media specialists, content creators, and freelancers. Work closely with marketing, PR, and e-commerce teams to maintain cohesive branding and messaging across all touchpoints. Coordinate with product teams to align campaigns with product launches and stock availability.

What We Offer: We provide an estimated salary range of $120,000 - $180,000 per year, along with a dynamic and collaborative work environment that fosters creativity and innovation. The opportunity to shape the digital identity of a premium fashion brand, competitive benefits package, and the chance to be part of a fast-growing brand with significant opportunities for career growth make this role an exciting challenge for the right candidate.