Digital Fashion Campaign Manager
3 days ago
At YUVAKAA, a premier contemporary western fashion brand based in Mumbai, we're seeking an experienced Digital Fashion Campaign Manager to lead our online presence and drive engagement across diverse platforms. With 7-10 years of experience managing social media for fashion, lifestyle, or premium consumer brands, you'll leverage your expertise in developing high-performing campaigns that resonate with fashion-forward audiences.
Key Responsibilities:- Social Media Strategy
- Design and execute a comprehensive social media strategy that aligns with YUVAKAA's brand identity and business goals.
- Stay up-to-date on emerging platforms, tools, and technologies to maintain a competitive edge.
- Define key performance indicators (KPIs) to measure campaign success and optimize strategies for improved engagement and conversions.
- Content Creation & Management
- Create captivating, platform-optimized content, including short videos, carousels, reels, stories, and static posts.
- Collaborate with design and content teams to produce tailored assets for diverse audiences and platforms.
- Maintain brand consistency in tone, voice, and visuals across all channels.
- Campaign Management
- Strategically plan and execute seasonal, promotional, and product-launch campaigns.
- Leverage influencer marketing, collaborations, and partnerships to amplify reach and engagement.
- Manage paid campaigns across platforms like Google Ads, Meta Ads, and Pinterest Ads to drive traffic, increase conversions, and maximize ROI.
- Community Engagement
- Foster a loyal online community by actively engaging with followers, responding to comments, and addressing inquiries.
- Monitor sentiment and feedback across platforms to enhance customer satisfaction and the brand's reputation.
- Analytics & Reporting
- Track and analyze performance metrics like reach, engagement, CTR, and conversions using tools like Google Analytics, Meta Business Suite, and third-party platforms.
- Generate insightful monthly reports highlighting campaign successes, areas for improvement, and actionable recommendations.
- Conduct competitor benchmarking to identify opportunities and maintain an edge in the digital space.
- Collaboration & Leadership
- Lead and mentor a team of social media specialists, content creators, and freelancers.
- Work closely with marketing, PR, and e-commerce teams to maintain cohesive branding and messaging across all touchpoints.
- Coordinate with product teams to align campaigns with product launches and stock availability.
We offer a dynamic and collaborative work environment that fosters creativity and innovation. As a leading figure in the fashion industry, you will have the opportunity to shape the digital identity of a premium fashion brand, driving growth and engagement through impactful digital campaigns. The estimated salary for this position is ₹40,00,000 - ₹60,00,000 per annum, depending on qualifications and experience.
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