Digital Fashion Strategist

3 days ago


Mumbai, Maharashtra, India YUVAKAA Full time
About Us

YUVAKAA is a contemporary western fashion brand based in Mumbai, dedicated to redefining modern aesthetics and empowering self-expression.

We are known for our innovative designs and premium quality, having carved a niche in the fashion industry by blending timeless elegance with cutting-edge trends.

Our Vision

To become a leader in the fashion industry by leveraging digital platforms and creating impactful campaigns that drive growth and engagement.

Job Description

The Sr. Social Media Manager will lead YUVAKAA's online presence by strategizing, creating, and managing content across diverse platforms.

This role demands a tech-savvy, creative leader with expertise in the fashion industry, in-depth knowledge of platform algorithms, and a proven ability to execute high-performing campaigns.

Key Responsibilities:
  • Develop and execute a comprehensive social media strategy for platforms like Instagram, Facebook, Pinterest, YouTube, LinkedIn, and Google.
  • Identify emerging platforms, tools, and technologies to position the brand as a digital trendsetter.
  • Define KPIs to measure campaign performance and optimize strategies for better engagement and conversions.
  • Oversee the creation of captivating, platform-optimized content, including short videos, carousels, reels, stories, and static posts.
  • Foster a loyal online community by actively engaging with followers, responding to comments, and addressing inquiries.
Required Skills & Qualifications:

Bachelor's or Master's degree in Marketing, Communications, or a related field.

7–10 years of experience managing social media for fashion, lifestyle, or premium consumer brands, with at least 3–5 years in a leadership role.

Proven success in delivering multi-platform campaigns that drive growth and engagement.

Benefits:

The opportunity to shape the digital identity of a premium fashion brand.

A dynamic and collaborative work environment that fosters creativity and innovation.

Competitive salary: ₹8,00,000 - ₹12,00,000 per annum.



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