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Digital Marketing Strategist

2 weeks ago

Nashik, Maharashtra, India beBeePerformance Full time ₹ 2,40,000
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Unlock growth by revolutionizing paid campaigns across Facebook & Instagram Ads Manager. As a seasoned Performance Marketing Expert, you'll turn clicks into customers and campaigns into revenue.

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This is a full-time remote job. The ideal candidate will expand the client's brand presence by finding the target audience to distribute marketing content. You will create and implement the performance marketing strategy using both offline and online methods to gain new customers.

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Key Responsibilities:

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  • Plan, execute, and optimize paid campaigns across Facebook & Instagram Ads Manager.\
  • Conduct audience research and create laser-targeted campaigns for conversions, leads, and brand awareness.\
  • Develop and test ad creatives, copy, and formats (image, carousel, video, reels, etc.).\
  • Manage campaign budgets, bids, and daily ad spends to ensure ROI.\
  • Track KPIs like CTR, CPC, CPL, ROAS, and optimize campaigns accordingly.\
  • Set up retargeting, lookalike audiences, and advanced custom audience strategies.\
  • Coordinate with design/content teams for creatives aligned with campaign goals.\
  • Monitor competitor ad strategies and suggest improvements.\
  • Run A/B testing for ad copies, creatives, and targeting.\
  • Prepare campaign performance reports and present insights with actionable recommendations.\
  • Stay updated with Meta platform updates, policies, and best practices.\
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    • Experience in managing performance campaigns on Meta Ads.\
    • Hands-on experience with Business Manager & Facebook Ads Manager.\
    • Strong understanding of attribution models.\
    • Ability to analyze data, spot trends, and make informed decisions quickly.\
    • Experience in retargeting & remarketing campaigns.\
    • Strong copywriting sense for ads and ability to brief creatives effectively.\
    • Agency experience preferred but not mandatory.\
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      • Full-time Remote Job\
      • 2-5 years of experience\
      • Salary: negotiable\

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