Digital Marketing Strategist

5 hours ago

Nashik, Maharashtra, India beBeeDigital Full time ₹ 30,00,000 - ₹ 47,80,000
Job Title: Performance Marketing Executive

We are seeking a seasoned digital marketing strategist to lead our paid campaigns and drive business growth. As a key member of our team, you will be responsible for developing and executing end-to-end campaign strategies, managing budgets, and analyzing results to optimize performance.

This is a full-time position that offers the opportunity to work in a collaborative environment, bring innovative ideas to the table, and have a hands-on approach to digital marketing.

Key Responsibilities:

  • Plan, launch, and optimize paid campaigns across multiple platforms, including Meta Ads and Google Ads.
  • Create and refine ad copy, visual briefings, and video scripts to enhance engagement and conversion.
  • Analyze campaign data using tools like Google Analytics 4 (GA4) and Google Tag Manager to track performance and attribution.
  • Develop targeted audience segments, run A/B tests, and use data insights to fine-tune campaigns for better ROI and Conversion Rate Optimization (CRO).
  • Collaborate with design and UI/UX teams to ensure high-converting landing pages and funnel design.
  • Interpret campaign data and performance reports, identifying trends, bottlenecks, and new opportunities.
  • Leverage AI tools for campaign scaling, ad personalization, audience targeting, and copy creation.

Required Skills & Qualifications:

  • 3-5 years of experience in digital marketing, preferably in eCommerce and lead generation environments.
  • Proven expertise in managing paid campaigns on multiple platforms.
  • Strong understanding of CRO, UI/UX impact, and customer journey mapping.
  • Ability to draft compelling ad copies, brief creative assets, and oversee visual storytelling for ads.
  • Solid analytical and interpretation skills to track key metrics like CPA, ROAS, CTR, and Conversion Rates.
  • Proficient in GA4, GTM, and implementing conversion tracking and retargeting setups.
  • Familiarity with marketing AI tools for campaign automation and scaling.
  • Excellent communication skills, team spirit, and a solution-focused mindset.

Benefits:

  • Competitive salary range of ₹30 LPA - ₹50 LPA.
  • Flexible working hours with a mix of remote and office work.
  • A dynamic and supportive work environment.

Location: Noida Sec 67, Ecosphere Coworking

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