Digital Marketing Professional

2 days ago

Nashik, Maharashtra, India beBeeStrategist Full time ₹ 18,00,000 - ₹ 36,00,000
Senior Paid Social Strategist

About the Opportunity

As a senior paid social strategist, you will oversee the execution and support of building strategies for all paid social channels. This includes developing cross-functional analysis and making recommendations on how to allocate budget across channels, devices, and campaigns.

Key Responsibilities:

  • Drive App acquisition campaign improvement and be accountable for performance against monthly targets while coaching team members.
  • Identify new marketing opportunities and creative ideas based on commercial KPIs, customer insights, and competitive analysis through ongoing test and learning.
  • Owning the full project and campaign lifecycle, ensuring high-quality delivery and KPI achievement through cross-functional teams.
  • Collaborate with local marketing teams and provide clear guidance on how to best execute local tactics.
  • Continuously contribute to the improvement of best practice guidelines and share digital expertise across teams within the organization.

Requirements:

  • You have gained min. 5 years of professional experience managing paid social advertising campaigns.
  • Managed campaigns for ideally at least 2 of the following channels: Meta, Snapchat, TikTok, Twitter.
  • Gained strong App acquisition expertise, and ideally full-funnel marketing experience.
  • Leveraged incrementality test solutions to decide on campaign and budget mix.
  • Analytical skills with the ability to translate data insights into actionable strategies.
  • Excellent communication and interpersonal skills, with the ability to manage stakeholders effectively.

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