
Digital Marketing Strategist
2 weeks ago
We are seeking a highly skilled Performance Marketing Manager to join our team in Dubai. The ideal candidate will have a strong background in performance marketing and experience with paid media strategies across digital platforms.
Key Responsibilities:
- Plan, execute, and optimize paid marketing campaigns across Google, Meta (Facebook/Instagram), and other relevant platforms.
- Own the paid media budget - making strategic decisions to maximize ROI and customer growth.
- Analyze campaign performance and continuously optimize for key metrics: ROAS, CAC, CTR, and conversion rates.
- Conduct A/B tests on creatives, audiences, copy, and landing pages to drive performance improvements.
Requirements:
- 3–5 years of experience in performance marketing, ideally in a fast-growing or digital-first environment.
- Hands-on experience managing campaigns on platforms like Google Ads, Meta Business Manager, and Ads.
- Strong analytical skills - comfortable interpreting data and turning insights into strategy.
Benefits:
- Opportunity to work with a dynamic team and contribute to the company's growth.
- Professional development opportunities.
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