Marketing Analytics Specialist

1 week ago

Chennai, Tamil Nadu, India beBeeData Full time ₹ 80,00,000 - ₹ 2,50,00,000
Job Overview

A Data Analyst with a strong background in marketing analytics, programming, and martech platforms is required to play a critical role in enabling data-driven decision-making through performance tracking, revenue attribution, and marketing automation.

Key Responsibilities
  • Data Integration & Analysis:
    • Consolidate and analyze data from sources such as websites, digital campaigns, CRM systems, and sales pipelines
    • Map and normalize datasets to create unified customer and account journeys
    • Build structured views for evaluating campaign and marketing channel performance
  • Revenue Attribution & Performance Tracking:
    • Develop models to attribute pipeline and revenue to specific marketing activities
    • Design dashboards to visualize lead flow, conversions, and ROI
    • Support multi-touch attribution and optimize channel spend
  • Automation & Reporting:
    • Build scripts and workflows for ETL, reporting, and visualization
    • Maintain automated data pipelines for real-time analytics
    • Collaborate with marketing and sales teams to calibrate dashboards and KPIs
  • Insights & Strategy:
    • Translate data into performance narratives and strategic recommendations
    • Identify patterns and gaps in the marketing funnel and customer behavior
    • Recommend improvements in targeting, content, and resource allocation
  • Collaboration & Governance:
    • Work closely with Marketing, Sales, and Customer Success to ensure consistent metrics
    • Enforce best practices in data quality, campaign tagging, and tracking
    • Document processes and support ongoing marketing data governance

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