Marketing Analytics Specialist

2 weeks ago

Chennai, Tamil Nadu, India Trimble Full time
Job Description

- Define, develop and implement the technical foundation and analytics framework for Marketing and Publishing initiatives, including stakeholder collaboration, process optimization, and data strategy alignment.
- Collaborate with cross-functional teams to define data requirements, objectives, and key performance indicators (KPIs) for user acquisition campaigns, app store or broader publishing strategies .
- Collaborate with the Marketing Operations team to create and implement data collection strategies for capturing key marketing data from sources like digital ad platforms, e-commerce, marketing automation, product, and other external platforms.
- Develop and maintain data models dashboards to organize and visualize marketing data, providing actionable insights to stakeholders.
- Conduct in-depth analysis of user acquisition campaigns, including cohort analysis, attribution modeling, and A/B testing, to identify trends, patterns, and opportunities for optimization.
- Comprehend and possess the capability to perform data modeling for predicting and analyzing Lifetime Value (LTV).
- Provide guidance, mentorship, and training to junior analysts, fostering a culture of data-driven decision-making and continuous improvement.
- Stay informed about industry trends, best practices, and emerging technologies in marketing analytics and user acquisition, incorporating new techniques and tools as appropriate.

Requirements:

- 2-3 years proven experience in marketing analytics, with a focus on customer acquisition in B2B and B2C industries.
- Strong analytical skills and proficiency in data analysis tools and programming languages such as SQL, Python, R, or similar platforms.
- High proficiency in statistical analysis (help designing A/B tests and analyze performance to assess marketing campaign effectiveness)
- High proficiency in data visualization tools like Domo, Saleforce, or Looker, demonstrating the capability to craft engaging and insightful dashboards and reports.
- Deep understanding of digital marketing channels, performance metrics, and attribution models, with a track record of optimizing user acquisition campaigns for maximum ROI.
- Excellent communication and collaboration skills, with the ability to work effectively across teams and influence stakeholders at all levels of the organization.
- Strong project management skills and ability to manage multiple priorities and deadlines in a fast-paced environment.
- Proven experience in mentoring and guiding analysts

  • Marketing Analytics Consultant

    2 weeks ago

    Chennai, Tamil Nadu, India LatentView Analytics Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Job SummaryLatentView Analytics is seeking a Marketing Analytics Consultant to lead our Customer Analytics Practice. The role requires deep expertise in customer analytics, including omni-channel customer journey mapping, segmentation, propensity modeling, CLTV, churn analytics, and cross-sell/up-sell analytics. The candidate must bring strong consulting...

  • Digital Marketing Specialist

    1 day ago

    Chennai, Tamil Nadu, India Weboin Digital Marketing Agency Full time ₹ 2,00,000 - ₹ 6,00,000 per year

    Company DescriptionWeboin Digital Marketing Agency is a leading company that aids businesses in establishing a strong online presence. With expertise in digital marketing, website design, development, and search engine optimization, we offer a comprehensive range of services. Our mission is to help startups and brands reach out to consumers affordably and...

  • Digital Analytics Specialist

    2 weeks ago

    Chennai, Tamil Nadu, India Elephant in the Boardroom Full time US$ 90,000 - US$ 1,20,000 per year

    Digital Marketing Analytics Specialist (GTM & GA4)Location: Chennai (Onsite)Experience: 3–5 yearsAbout the RoleWe are looking for a Digital Marketing Analytics Specialist with strong expertise in Google Tag Manager (GTM) and GA4. This is NOT a generic data analyst role — you will work on paid media campaign analytics (Google Ads, Meta Ads, LinkedIn),...

  • Marketing Analytics Specialist

    1 week ago

    Chennai, Tamil Nadu, India beBeeMarketing Full time ₹ 1,20,00,000 - ₹ 1,50,00,000

    As a seasoned professional in marketing analytics, you will be working closely with our team to craft compelling stories from complex data sets. Your expertise in Salesforce Marketing Cloud Intelligence (previously Datorama) will enable you to deliver high-quality dashboards and reports that drive business outcomes.Key Responsibilities:Develop strategic...

  • Marketing Analytics Specialist

    1 week ago

    Chennai, Tamil Nadu, India beBeeData Full time ₹ 80,00,000 - ₹ 2,50,00,000

    Job OverviewA Data Analyst with a strong background in marketing analytics, programming, and martech platforms is required to play a critical role in enabling data-driven decision-making through performance tracking, revenue attribution, and marketing automation.Key ResponsibilitiesData Integration & Analysis:Consolidate and analyze data from sources such as...

  • Web Analytics Specialist

    2 weeks ago

    Chennai, Tamil Nadu, India Elephant in the Boardroom Full time US$ 80,000 - US$ 1,20,000 per year

    Job descriptionGTM Specialist – Web Analytics SpecialistChennai | Full-time | Reports to Marketing Head | Client-FacingAbout UsElephant in the Boardroom is a digital agency with offices in Australia, the Philippines, and India.We help brands grow through smart tech, design, and data-led digital strategies.The RoleWe're looking for a GTM Specialist with...

  • Digital Analytics Specialist

    2 weeks ago

    Chennai, Tamil Nadu, India EITB Global Infosolutions Full time US$ 90,000 - US$ 1,20,000 per year

    Are you passionate about data-driven marketing and turning campaign metrics into powerful insights? This is NOT a data mining or BI role — we're looking for a Digital Marketing Analytics Specialist who can optimize paid media performance and deliver actionable strategies.What You'll DoAnalyze and optimize Google Ads, Meta Ads, and LinkedIn...

  • Senior backlink specialist

    1 week ago

    Chennai, Tamil Nadu, India Midland Marketing IN Full time ₹ 15,00,000 - ₹ 28,00,000 per year

    Company DescriptionMidland Marketing is a UK-based company, and we are looking for a talented Backlink Specialist for our Chennai branchRole DescriptionThis is a full-time, on-site role for a Senior Backlink Specialist at Midland Marketing IN, located in Chennai. The Senior Backlink Specialist will be responsible for developing and executing backlink...

  • Digital Marketing Intern

    2 weeks ago

    Chennai, Tamil Nadu, India Ducima Analytics Full time ₹ 80,000 - ₹ 28,00,000 per year

    Hi all(Relevent Candidates Can grab this Opportunity)Immediate Hiring Role - Digital Marketing InternRole - Client Service InternEducation - MBA Fresher Graduates pursuing and passing out in 2025 and 2024 students.Mandatory - Excellent English Communication SkillsSTIPEND - 8 TO 10 K / MonthInternship Duration - 3 MonthsWork Location - Chennai- Work from...

  • Social Media Marketing Intern

    2 weeks ago

    Chennai, Tamil Nadu, India Ducima Analytics Full time ₹ 5,00,000 - ₹ 10,00,000 per year

    Hi allImmediate Hiring Role - Social media marketing InternFresher Graduates of 2024 and 2025 passed OutsDuration - 3 MonthsStipend will be providedMandatory - Excellent English Communication SkillsWork Location - Chennai- Work from OfficeConnect me at -Share your CV at Call to check your queries)Company DescriptionDucima Analytics is a team of professionals...