Activation Strategy Lead

2 weeks ago


Vijayawada, Andhra Pradesh, India beBeeMarketing Full time ₹ 1,20,00,000 - ₹ 2,00,00,000

Job Opportunity:

We are seeking a highly skilled Senior Manager to lead the development and execution of activation strategies that drive business outcomes.

Key Responsibilities:

  • Develop annual marketing calendars and measure campaign performance using metrics such as productivity, sales lift, and brand health.
  • Create consumer databases and retarget consumers through future campaigns.
  • Drive engagement and participation in festivals and events while optimizing costs.
  • Identify new touchpoints for engagement, sampling, and selling.
  • Design and deploy campaigns using technology such as AR, VR, and gaming.
  • Measure the impact of campaigns and identify areas for improvement.

Requirements:

  • Strong background in FMCG industry knowledge.
  • Ability to think creatively and develop innovative solutions.
  • Collaborative and team building skills.
  • Strategic thinking and analytical skills.

Preferred Qualifications:

  • Experience with experiential marketing and event management.
  • Familiarity with tech-based solutions and digital marketing projects.

What We Offer:

  • A dynamic and collaborative work environment.
  • Opportunities for professional growth and development.
  • Competitive compensation package.


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