Media Strategy Lead

2 days ago

Vijayawada, Andhra Pradesh, India beBeeDirector Full time ₹ 1,00,00,000 - ₹ 1,50,00,000
**Job Summary:**

As a seasoned Senior Director of Media Strategy, you will be responsible for developing and executing integrated media plans across various platforms to drive business results. This role requires a deep understanding of media planning, digital and traditional channels, and measurement tools.

**Key Responsibilities:**
  • Develop and execute integrated media strategies across digital, television, print, radio, out-of-home, social, and emerging platforms.
  • Align media plans with client objectives, brand positioning, and target audience insights to drive business results.
  • Oversee media planning processes from brief to execution, ensuring alignment across teams and stakeholders.
  • Evaluate media effectiveness, provide recommendations, and refine strategies based on performance metrics.
  • Guide multi-market and cross-channel campaigns, ensuring consistency and scalability.
**Requirements:**
  • Bachelor's or Master's degree in Marketing, Communications, Business, or related field.
  • 10+ years of media planning experience with at least 3–5 years in a leadership role.
  • Strong knowledge of integrated media planning, digital and traditional channels, and measurement tools.
  • Proven experience managing complex campaigns with multiple stakeholders and cross-functional teams.
  • Excellent analytical and problem-solving skills with the ability to interpret data into actionable strategies.
  • Exceptional communication and presentation skills, capable of influencing senior stakeholders.
  • Experience with media buying platforms, planning tools, and reporting dashboards.
**Qualifications:**
  • Mentor, coach, and build a high-performing media planning team.
  • Foster knowledge-sharing, innovation, and professional growth across the media planning function.
  • Promote best practices, planning frameworks, and efficient workflows.
  • Define and implement planning processes, governance models, and performance measurement frameworks.
  • Ensure that media plans adhere to budget, timelines, and brand guidelines.
  • Drive continuous improvement in media effectiveness and planning tools.

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