
Content Strategy Lead
16 hours ago
About Us:
We are a digital health-tech platform that offers innovative solutions for haircare and hair loss. Our mission is to use technology to scale healthcare services to millions of Indians.
Role Overview:
This role involves developing and executing a content strategy that drives engagement and conversion across creative and performance marketing channels.
Key Responsibilities:
- Develop and lead the overall content strategy, aligned with brand goals and marketing objectives.
- Create engaging content for various platforms, including websites, email, blogs, landing pages, product pages, and brand campaigns.
- Lead the creation of ad copies, scripts, and creatives for paid campaigns.
Requirements:
- 4+ years of experience in content creation and strategy, preferably in D2C, health, wellness, or beauty brands.
- Strong understanding of both brand storytelling and performance marketing content.
- Proven experience in managing small to mid-sized content teams.
Key Skills:
- Excellent writing, editing, and communication skills.
- Analytical mindset with the ability to interpret data and drive insights.
- Creative thinking and ability to speak to the modern consumer.
A strong portfolio showcasing your work in content creation and strategy is required.
Interested candidates should have a passion for creating engaging content and driving business results.
This is an exciting opportunity to join a dynamic team and contribute to the growth of our organization.
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