
Customer Growth Strategist
7 days ago
Job Title: Director-Customer Growth Marketing
">At Innovaccer, we are seeking an experienced professional to lead our customer growth marketing efforts. This role will be responsible for owning the strategy and execution of marketing initiatives designed to expand our footprint within our existing customer base.
">Key Responsibilities:- Own whitespace identification and account prioritization to drive cross-sell and upsell pipeline generation within the existing customer base.
- Analyze contract data, product usage, and customer success feedback to uncover whitespace across our solutions portfolio.
- Develop an account-scoring model to surface high-potential opportunities for cross-sell/upsell marketing.
- Collaborate with customer success on customer quarterly business review insights to inform tailored marketing campaigns that address specific pain points or growth objectives.
- Connect with sales teams to ensure clear handoffs when leads mature into active cross-sell/upsell conversations.
- Oversee the creation of product-focused videos, customer-product interaction showcases, and webinars that highlight the expanded value our solutions can deliver.
- Drive peer-to-peer engagement through case studies, customer roundtables, and analyst briefs that validate our capabilities and success stories.
- Devise meeting-generation strategies at healthcare conferences to spark discussions around broader product adoption.
- Collaborate with sales and customer success to coordinate customer-exclusive events that reinforce partnership depth and shared best practices.
- Launch targeted LinkedIn, email, and search campaigns highlighting pain points that can be solved by additional Innovaccer modules or solutions.
- Employ ABM best practices segmenting accounts, customizing outreach, and delivering personalized content for maximum relevance.
- Monitor campaign performance via CRM (e.g., Salesforce) and analytics platforms (e.g., Power BI), refining tactics based on user engagement and pipeline progression.
- Whitespace and account prioritization expertise.
- Demonstrated ability to analyze customer data, interview stakeholders, and map opportunities for cross-sell/upsell.
- Operational and analytical mindset.
- Proficiency in CRM (Salesforce) and analytics (Power BI, Tableau).
- Work experience: 8+ years in customer marketing, growth marketing, or account-based marketing, ideally within a B2B SaaS or technology environment.
- Deep customer engagement skills.
- Familiarity with U.S. healthcare systems, payer-provider dynamics, or value-based care models is a strong plus.
- Channel mastery and campaign execution skills.
- Knowledge of ABM approaches to tailor strategies for specific accounts or verticals.
- Exceptional communication and leadership skills.
- Project and time management skills.
- Bachelor's degree in marketing, business, or a related field; master's degree/MBA preferred.
What We Offer:
A competitive salary, comprehensive benefits package, and opportunities for career growth and development.
">How to Apply:
If you are a motivated and experienced professional looking for a new challenge, please submit your resume and cover letter for consideration.
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