
Mobile Games Growth Strategist
3 days ago
Overview:
">This is an opportunity to join our team as a User Acquisition Manager. The successful candidate will be responsible for leading the user acquisition function and driving growth through effective campaign planning, execution, and optimization.
">Key Responsibilities:
">- ">
- Set up new campaigns and optimize existing campaigns on Meta, Google Adwords, and Apple Search Ads.">
- Build, track, and optimize UA campaigns.">
- Upload new creative to the content library.">
- Develop performance reports and communicate results to partners.">
- Analyze and act on campaign performance based on ROI, ROAS, and projected LTV.">
- Work with the design team to develop creative assets on a regular basis for advertising campaigns.">
- Work with India engineering team to ensure accurate attribution and report generation.">
- Direct and participate in analytics and tracking implementation tasks.">
- Lead and mentor junior team members, providing guidance and support on campaign strategies and execution.">
- Coordinate cross-functional efforts across marketing, creative, analytics, and product teams.">
- Oversee day-to-day operations of the UA team, ensuring deliverables are met with high quality and timeliness.">
- Contribute to strategic decision-making and resource planning to scale UA efforts efficiently.">
Requirements:
">- ">
- 5+ years of relevant experience, (user acquisition experience in mobile games strongly preferred).">
- Demonstrated team leadership experience, including mentoring and guiding team members.">
- Entrepreneurial mindset with willingness and ability to
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