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Chief Customer Engagement Specialist

2 weeks ago

Thāne, Maharashtra, India beBeeRetention Full time ₹ 20,00,000 - ₹ 25,00,000
Key Growth Campaign Manager

We're seeking an accomplished Campaign & Retention Strategist to join our growth team and drive customer journey innovation in the healthtech domain.

About the Role

As a key member of our marketing team, you'll lead targeted lifecycle campaigns across email, SMS, push, WhatsApp, and in-app channels to boost engagement, retention, and repeat purchases. Your insights will inform smarter segmentation, meaningful personalization, and stronger long-term customer relationships.

Responsibilities:

  • Develop and execute end-to-end CRM campaigns across all lifecycle stages.
  • Drive retention, repeat purchases, and loyalty through targeted communications.
  • Configure automated journeys using tools like Clevertap, Netcore, MoEngage, or WebEngage.
  • Analyze campaign performance and translate insights into actionable strategies.
  • Partner cross-functionally with product, design, analytics, and tech teams.
  • Lead retention-focused initiatives including cohort strategies, churn prevention, and loyalty programs.

Requirements

  • 5+ years in lifecycle/CRM/retention marketing, ideally in a D2C or e-commerce environment.
  • Prior experience in healthtech, e-pharmacy, or consumer internet sectors is beneficial.
  • Strong understanding of CRM automation, customer segmentation, and performance metrics.
  • Hands-on expertise with marketing automation tools (e.g., Clevertap, Netcore, etc.).
  • Data-driven, analytical mindset with the ability to translate insights into action.
  • Excellent cross-functional communication and project leadership skills.

Performance Indicators

  • Customer Retention & Repeat Purchase Rates.
  • Growth in LTV and LTV:CAC ratio.
  • Open rates, CTRs, and Conversion metrics from campaigns.
  • Loyalty and referral program adoption.
  • Reduction in churn.

If you're passionate about building customer-first growth strategies in a high-impact domain, we'd love to connect.