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Demand Generation Marketing Leader

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Jaipur, Rajasthan, India beBeeMarketing Full time ₹ 12,75,000 - ₹ 25,15,000
Marketing Director - Demand Generation

We are seeking a seasoned Marketing Director to lead our demand generation efforts. As a key member of our marketing team, you will drive our brand positioning, growth strategy, and customer acquisition in the competitive HR Tech SaaS market.

About the Role
  • Develop and execute a comprehensive global marketing strategy to drive brand awareness, lead generation, and customer engagement.
  • Position us as a market leader in contingent workforce management and talent technology by leveraging thought leadership, content marketing, PR, and digital campaigns.
  • Lead brand messaging and storytelling to differentiate our platform in the HR Tech SaaS landscape.
  • Align marketing efforts with sales, product, and executive leadership to ensure a unified go-to-market (GTM) strategy.
  • Drive multi-channel demand generation programs that fuel pipeline growth and revenue acceleration across global locations including US, EU and APAC.
  • Develop and optimize lead acquisition strategies through SEO, SEM, ABM (Account-Based Marketing), digital advertising, and marketing automation.
  • Implement data-driven growth marketing tactics to attract and convert enterprise HR, procurement, and talent acquisition leaders.
  • Own and optimize the marketing funnel from awareness to conversion, ensuring a high-quality MQL-to-SQL pipeline.
  • Oversee the creation of compelling content including whitepapers, case studies, webinars, industry reports, and blogs that establish us as a trusted authority in workforce solutions.
  • Collaborate with analysts, influencers, and industry leaders to strengthen market credibility and drive earned media coverage.
  • Develop and execute conference, event, and sponsorship strategies to position us at the forefront of HR Tech and contingent workforce events.
  • Build customer advocacy programs to leverage client success stories and testimonials in marketing efforts.
  • Develop co-marketing initiatives with VMS, MSP, and HR Tech ecosystem partners to expand market reach.
  • Enhance retention marketing strategies that support cross-sell, upsell, and expansion opportunities within existing accounts.
  • Define and track key marketing KPIs, including CAC, LTV, pipeline contribution, MQL conversion rates, and brand engagement metrics.
  • Utilize marketing automation, CRM, and analytics platforms to drive campaign effectiveness.
  • Continuously test, refine, and scale successful marketing programs using A/B testing and performance analysis.
Requirements
  • 10+ years of experience in B2B SaaS marketing, demand generation, or growth marketing, with at least 5+ years in HR Tech, Workforce Management, or related industries.
  • Should have prior experience of driving a 10X growth for a B2B SaaS platform over a 2-3 year period.
  • Should have an AI-first mindset and used the latest AI tools for marketing automation. Should have extensive marketing automation AI tools expertise.
  • Extensive experience in US, EU and other global markets.
  • Proven track record of driving revenue growth through digital marketing, demand generation, and ABM strategies.
  • Deep understanding of HR Tech buyer personas, including HR leaders, procurement professionals, and workforce strategy executives.
  • Experience in managing global marketing campaigns and working with enterprise sales teams.
  • Strong expertise in marketing automation, CRM platforms, and analytics tools.
  • Exceptional leadership and team management skills, with a growth mindset and data-driven decision-making approach.
Preferred Qualifications
  • Experience scaling HR SaaS platforms and marketing to enterprise clients in the contingent workforce space.
  • Expertise in VMS, MSP, direct sourcing, or talent acquisition technologies.
  • Background in building high-performing marketing teams in fast-growing SaaS organizations.
About Us
  • Join a passionate, innovative, and data-driven leadership team.
  • Competitive compensation, performance-based incentives, and career growth opportunities.
  • Drive transformation in the future of work, workforce automation, and talent technology.