Demand Generation Specialist

7 days ago

Jaipur, Rajasthan, India beBeeDemandGeneration Full time US$ 70,000 - US$ 1,00,000
Job Opportunity

We are seeking a highly skilled professional to lead our multi-channel demand engine. As a key member of the team, you will be responsible for defining strategy, managing performance, and building campaigns to drive measurable results.

This role requires experience in regulated industries, specifically Life Sciences compliance, and familiarity with complex buying cycles.

You will work closely with cross-functional teams, including Marketing, Product Marketing, BDRs, Sales, Customer Success, and Partners, to drive pipeline creation, customer acquisition, product adoption, and expansion across our entire lifecycle—from first touch to renewal.

Demand Generation Leadership
  • Develop an end-to-end demand generation pipeline—strategy, planning, execution, performance analysis, and optimization.
  • Create a scalable demand generation engine that spans inbound and outbound tactics, product-led growth, and ABM motions.
  • Track and optimize KPIs such as CAC, funnel velocity, and ROI using real-time dashboards and analytics platforms.
Campaign Execution and Optimization
  • Drive pipeline growth through digital (SEO, SEM, email, display, paid/organic social, community) and offline channels.
  • Tailor campaigns to persona-specific pain points and buying journeys.
  • Build and manage targeted campaigns for both new acquisition and expansion within.
GenAI-Driven Marketing Strategies
  • Leverage tools like ChatGPT, Jasper, Writer, and Copy.ai to:
  • Develop/test messaging, email nurtures, landing pages, and ad copy.
  • Automate segmentation/personalization across lifecycle and ABM.
  • Analyze funnel performance using AI-driven platforms.
  • Build intent models and PQL frameworks using AI-enhanced scoring.
Funnel Optimization and Cross-Functional Collaboration
  • Continuously optimize funnel performance using data, feedback, and experimentation.
  • Run A/B and multivariate testing, cohort analysis, and UX diagnostics.
ABM, ABX & Partner Programs
  • Plan and execute ABM campaigns with Partners, Sales, and BDRs.
  • Deliver personalized programs for multiple buyer personas within a decision committee.
Channel & Ecosystem Marketing Initiatives
  • Run co-marketing with referral/channel partners.
  • Use AI-assisted segmentation and analytics to prioritize investments.
Marketing Operations and Tech Stack Management
  • Optimize marketing automation, lead scoring, CDPs, and reporting tools.
  • Integrate AI tools for operational efficiency and insight generation.
  • Manage budgets and performance reporting to leadership.

Requirements:

  • Experience in marketing enterprise SaaS in regulated industries (e.g., Life Sciences, quality, safety, compliance).
  • Deep familiarity with the Salesforce ecosystem.
  • 5-8+ years of B2B SaaS experience in demand generation and growth marketing.
  • Experience as a player-coach, adept at both strategic leadership and tactical execution.
  • Proven expertise with generative AI tools in marketing contexts.
  • Demonstrated success driving pipeline and exceeding KPI-based goals.
  • Strong command of funnel optimization and multi-channel campaign strategy.
  • Familiarity with ABM/ABX, marketing ops, and pod-based experimentation.
  • Hands-on knowledge of Salesforce, Pardot, 6sense, ZoomInfo, analytics platforms, and content automation.

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