Director of Digital Demand

DescriptionEGNYTE YOUR CAREER. SPARK YOUR PASSION.Egnyte is a place where we spark opportunities for amazing people. We believe that every role has meaning, and every Egnyter should be respected. With 22,000+ customers worldwide and growing, you can make an impact by protecting their valuable data. When joining Egnyte, you're not just landing a new career, you become part of a team of Egnyters that are doers, thinkers, and collaborators who embrace and live by our values:Invested RelationshipsFiscal PrudenceCandid ConversationsABOUT EGNYTEEgnyte is the secure multi-cloud platform for content security and governance that enables organizations to better protect and collaborate on their most valuable content. Established in 2008, Egnyte has democratized cloud content security for more than 22,000 organizations, helping customers improve data security, maintain compliance, prevent and detect ransomware threats, and boost employee productivity on any app, any cloud, anywhere. For more information, visit ABOUT THE ROLEWe are seeking a future-focused, hands-on Director of Digital Demand based in India to lead a high-performing team of digital specialists across SEM, SEO, Paid Social, Website Acquisition, and Trial Engagement Marketing. This leader will drive full-funnel digital performance while evaluating and integrating AI-powered tools and emerging technologies to scale growth, improve personalization, and drive measurable impact.You'll collaborate cross-functionally across Web, Product Marketing, Marketing Ops, and Analytics teams to ensure Egnyte's digital journey is optimized for conversion, relevance, and innovation.WHAT YOU'LL DO Digital Performance Strategy & Innovation Build and execute a scalable global digital acquisition strategy to exceed MQL, trial, and pipeline targets.Champion AI and automation to improve content creation, media targeting, personalization, and campaign optimization.Continuously assess and adopt emerging technologies (e.g., AI-powered SEO tools, predictive analytics, generative content) to drive competitive advantage.Lead experimentation frameworks across the full funnel — from visit to conversion to pipeline.Channel Leadership & Optimization Manage and mentor channel experts across Paid Search, SEO, Paid Social, and Web Engagement.Oversee multi-platform execution (Google Ads, Performance Max, LinkedIn, Meta, Programmatic, etc.) to drive trial and conversion outcomes.Partner with creative and content teams to leverage AI for scalable, brand-aligned assets and messaging.Lead ethical first-party data strategy to enable privacy-first personalization across channels.Planning & Budget Ownership Lead quarterly and semi-annual planning for all digital demand channels.Deliver performance-driven plans to leadership, secure budgets, track utilization, and optimize investments to maximize pipeline impact.Use predictive analytics and real-time insights to dynamically reallocate spend for maximum ROI.Analytics & Performance Insight Define KPIs and success metrics for digital programs; work with Marketing Ops and Analytics to deliver insightful dashboards and reporting.Drive cohort, funnel, and attribution analysis to optimize performance and trial-to-paid conversion.Translate data into actionable insights to improve spend efficiency and pipeline contribution.Cross-Functional Leadership Collaborate closely with Product Marketing, Web, Creative, and BDR teams to ensure full-funnel alignment.Act as the senior-most digital marketing leader in India and key contributor to global demand strategy.Partner with RevOps, Martech, and Data teams to shape a forward-looking marketing tech stack.YOUR QUALIFICATIONS 15+ years in B2B SaaS digital marketing, including 3+ years in a Director or senior leadership role.Proven success driving pipeline through SEM, SEO, Paid Social, and digital conversion programs.Deep understanding of full-funnel KPIs, trial-based acquisition models, and conversion rate optimization.Expertise in GA4, Performance Max, attribution models, lead scoring, and ROI tracking.Experience building and scaling AI-enhanced campaigns or tools into workflows.PREFERRED QUALIFICATIONSPrior leadership experience with globally distributed or hybrid marketing teams.Familiarity with modern Martech (Marketo, Salesforce, HubSpot, Dynamic Yield, etc.)Demonstrated ability to translate AI and data innovations into real business outcomes.Strong grasp of ethical data practices and compliance (GDPR, CCPA, etc.).Strategic thinker with the agility to experiment, learn fast, and scale what works BENEFITSCompetitive salariesMedical insurance and healthcare benefits for you and your familyFully paid premiums for life insuranceFlexible hours and PTOMental wellness platform subscriptionGym reimbursementChildcare reimbursementGroup term life insuranceCOMMITMENT TO DIVERSITY, EQUITY, AND INCLUSIONAt Egnyte, we celebrate our differences and thrive on our diversity for our employees, our products, our customers, our investors, and our communities. Egnyters are encouraged to bring their whole selves to work and to appreciate the many differences that collectively make Egnyte a higher-performing company and a great place to be.