Digital Campaign Strategist

1 week ago


bangalore, India beBeeProgrammatic Full time

Job OverviewThis role is responsible for leading programmatic campaigns across various platforms.About Us:We are a key player in the media and advertising landscape. Our company provides a range of services including creative services, technology, marketing science, market research, business support services, media services, consulting and advisory services.This is an exciting opportunity to work with us and contribute to our growth. Your responsibilities will include:Managing day-to-day campaign performance across different DSPs and related platforms.Coordinating campaign executions across all regions, serving as primary point of contact with agency and platform stakeholders.Optimizing campaigns on Demand Side Platforms (DSPs) through strategies, insights, monitoring and adjusting pacing, controlling quality of inventory, troubleshooting ads and tracking tags, etc. to ensure all KPIs are met.Working with our team to develop best-in-class solutions based on available tech.Overseeing media tracking and analytics setup and implementation.Communicating day-to-day format, screen, inventory performance to clients and agencies as needed.Understanding and describing bottom-up planning, how client goals and KPIs to platform activation strategies/tactics across the funnel.To succeed in this role, you will need:A full-time graduate degree.4 to 6 years of relevant experience in managing programmatic campaigns for large clients.Expert level knowledge of digital programmatic buying with hands-on experience using demand-side platforms. DV360/TTD/Amazon DSP experience is preferred.Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics.Able to proficiently describe all possible KPIs and how they fit into the customer journey.Comfortable thinking strategically and analyzing performance in a continually evolving, dynamic environment.Proficient in MS Excel and PowerPoint, with demonstrated ability to organize and consolidate multiple data sources for analysis.



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