Digital Brand Strategist

12 hours ago

bangalore, India beBeeLuxury Full time

**Digital Brand Strategist Role**Castle Space is seeking a Digital Brand Strategist to oversee the digital presence of luxury and premium brands. This role requires a candidate with a deep understanding of digital influence and the ability to elevate brand presence through campaign design, execution, and data-led optimisation.The successful candidate will lead social media strategy, creative direction, manage high-value client relationships, and oversee performance-driven campaigns that shape the digital narratives of iconic and emerging luxury brands.Key responsibilities include formulating platform-specific strategies, mapping content journeys, maintaining brand consistency, and leading visual discourse-shaping efforts.Develop tailored social media strategies for luxury audiences.Create engaging content journeys and optimise for retention and affinity.Maintain tone, visual language, and brand persona across all platforms.Lead teams in refining aesthetic signatures aligned with luxury ecosystems.The ideal candidate will have a strong understanding of Meta Ads, content strategy, and cross-platform audience behaviour, as well as impeccable communication skills and an analytical mindset.

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