Campaign Strategist

4 days ago

bangalore, India beBeeLoyalty Full time

Marketing Campaign Analyst RoleCandidates seeking a challenging position in marketing campaign management will find this role of interest. The successful applicant will be responsible for planning and executing campaigns to drive customer engagement, retention, and program participation.The ideal candidate will have a solid understanding of CRM & Loyalty concepts, as well as experience with relevant tools and systems. They will also possess excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams.Key Responsibilities:Plan and execute marketing automation campaigns for client loyalty and CRM initiatives.Execute the annual CRM & Loyalty calendar, ensuring timely campaign rollout as per regional marketing plans.Coordinate across front-end and back-end systems and with all relevant vendors to ensure smooth execution of promotions and loyalty updates across channels.Collaborate with marketing and creative teams to implement in-store and digital campaigns related to CRM and Loyalty initiatives.Partner with the CRM & Loyalty consultant to plan, execute, and monitor tactical campaigns.Ensure timely rollout of customer communications (email, SMS, push notifications, or other channels) for loyalty campaigns and promotions.Liaise with internal stakeholders to ensure store teams are informed and aligned on ongoing loyalty offers, campaign details, and redemption mechanics.Requirements:Engineering graduates only.Willing to work during US operational hours.2-4 years of relevant work experience in managing CRM campaigns for large B2C brands.Prior experience in handling CRM campaign activities for US clients is strongly preferred.Excellent communication and interpersonal skills, with a strong command of English (both spoken and written).Strong organizational and multi-tasking abilities; proactive and able to handle uncertainty with minimal guidance.Already experienced in handling multiple campaign and data tools and keen to learn new tools quickly if required.

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